Billboards in Aurora

*All metrics are based on a 4-week advertising campaign

In the vibrant city of Aurora, outdoor advertising takes center stage, offering a unique opportunity for advertisers to connect with a diverse and engaged audience. Known for its rich history, scenic riverfront, and bustling downtown, Aurora provides an ideal backdrop for impactful billboards and other out-of-home advertising formats. By integrating their messages into the city's lively atmosphere, advertisers can create lasting impressions and foster meaningful connections with residents and visitors alike.

What to look for when picking billboards

With 129 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a high-traffic area, such as busy interstates or trendy parts of town, to maximize visibility and reach your target audience. For example, placing a billboard near a college or university can help target young adults.
• Visibility: Make sure the billboard is easily visible and readable by drivers. This can be achieved by aligning the billboard to face traffic and placing it at an appropriate height within the driver's frame of vision.
• Proximity: For local businesses or campaigns aiming to encourage impulse purchases, it's important to choose a billboard that is close to the business location or point of sale.
• Intent: Consider the goal of your advertising campaign when selecting a billboard. For instance, if you want to reach people at the point of decision or increase brand awareness, choose a billboard that aligns with these objectives.

Billboards price breakdown

Billboard pricing in Aurora varies significantly, with a range of options to suit different budgets and campaign objectives:

• Average Price: The average price for a billboard in Aurora is $4,033.55, offering a wide selection of options for advertisers with varying budgets.
• Median Price: With a median price of $600, there are affordable options available for smaller businesses or campaigns with limited budgets.
• Lowest Price: The lowest price for a billboard in Aurora is $0, providing an opportunity for advertisers to take advantage of cost-effective advertising solutions.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in Aurora provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns in the city:

• Total Impressions: Aurora's outdoor advertising campaigns generate a total of 43,585,000 impressions, showcasing the vast reach of billboards and other out-of-home advertising formats.
• Average Impressions: On average, a billboard in Aurora receives 337,871 impressions, highlighting the potential for advertisers to connect with a large audience.
• Median Impressions: The median number of impressions for a billboard in Aurora is 256,433, indicating that there is a wide range of visibility and impact among the available options.
• Average CPM: The average cost per thousand impressions (CPM) in Aurora is $138.32, offering a competitive pricing structure for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.73, Aurora's outdoor advertising market presents cost-effective opportunities for businesses and campaigns of all sizes.

Some of the top billboard providers in Aurora

Here are the top providers of outdoor advertising in Aurora:

• Outfront Media is a company that provides out-of-home (OOH) advertising services and marketing solutions, leveraging location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Adkom simplifies out-of-home media advertising by unifying the fragmented media landscape and providing a national network and single source solution for brands and agencies.
• ATM.TV at 7-Eleven is a nationwide provider of Digital-Out-Of-Home (DOOH) HD advertising, offering unique solutions to deliver targeted, high-definition digital images to over 50% of American consumers at 7-Eleven stores.
• Capitol Outdoor Advertising is a national billboard advertising company that offers a variety of out-of-home (OOH) media including traditional and digital billboards, wallscapes, kiosks, and transit advertising, with landmark locations in the top-30 U.S. markets.
• Crane Media Network is a provider of integrated and automated payment technology solutions, offering innovative products and services for various industries such as gaming, transport, vending, and retail.

Other formats for advertising in Aurora

A closer look at the data reveals the depth and breadth of the other opportunities available in Aurora:

• Digital Billboards: In Aurora, digital billboards receive 25,000 impressions with an average CPM of $340.96. This modern and dynamic advertising format allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Aurora garners 25,000 impressions and has an average CPM of $40.14. This type of advertising, which includes bus shelters and benches, offers a unique opportunity to reach pedestrians and commuters in high-traffic areas.
• Retail Venues: Advertising in retail venues in Aurora generates 45,000 impressions with an average CPM of $348.28. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase.
• Transit: Transit advertising in Aurora receives 4,200,000 impressions and has an average CPM of $9.11. This format, which includes ads on buses and trains, offers a captive audience and the ability to reach commuters during their daily routines.
• Everything Else: Other advertising opportunities in Aurora, such as kiosks and banners, accumulate 1,191,000 impressions with an average CPM of $7.60. These diverse options provide advertisers with the flexibility to tailor their campaigns to specific audiences and locations.

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