Billboards in Wheaton

*All metrics are based on a 4-week advertising campaign

Wheaton, a charming suburban gem, boasts a thriving downtown area, picturesque parks, and a strong sense of community. This idyllic setting provides a prime opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Wheaton not only promotes products and services, but also fosters connections between brands and the community, creating memorable experiences and lasting impressions.

What to look for when picking billboards

With 54 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in a high-traffic area, targeting the desired demographic. For example, placing a billboard near a college or university to target young adults.
• Size: Choose the appropriate size for your campaign, such as bulletins for highways, posters for primary and secondary arterial roadways, or junior posters for urban neighborhoods.
• Type: Consider the type of billboard, such as traditional, digital, or wallscapes, depending on your campaign goals and target audience.
• Duration: Determine the optimal duration for your billboard ad based on your marketing campaign goals and budget. For example, branding campaigns may last six to twelve months, while event promotions may last a month before the event.

Billboards price breakdown

In Wheaton, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Wheaton is $973.45, which takes into account a range of billboard options and locations.
• Median Price: The median price for a billboard in Wheaton is $250, indicating that half of the available billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Wheaton is $250, offering an affordable option for advertisers with a limited budget.

Billboards Impression and CPM Metrics

Impressions and CPM metrics are crucial in evaluating the effectiveness of your outdoor advertising campaign in Wheaton, and the following data points provide valuable insights:

• Total Impressions: Wheaton billboards generate a total of 66,756,000 impressions over a 4-week campaign.
• Average Impressions: On average, a billboard in Wheaton receives 1,236,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a Wheaton billboard is 22,000, indicating that half of the billboards receive more impressions and half receive fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a Wheaton billboard is $10.16.
• Median CPM: The median CPM for a Wheaton billboard is $1.88, suggesting that half of the billboards have a higher CPM and half have a lower CPM.

Some of the top billboard providers in Wheaton

Wheaton offers a variety of outdoor advertising providers to choose from, each with their unique offerings and expertise:

• Integration Media is a company that specializes in outdoor advertising and is currently in the process of launching their full website.
• OutSelling Outdoor is a Chicago-based outdoor advertising company specializing in out-of-home, billboard, and transit advertising.
• ATM.TV at 7-Eleven is a nationwide provider of Digital-Out-Of-Home (DOOH) HD advertising, offering advertisers the opportunity to reach consumers via the largest convenience store chain in the United States.
• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, providing innovative solutions and measurable results.
• GSTV is a data-driven, national video network that delivers engaging content to on-the-go consumers.

Other formats for advertising in Wheaton

A closer look at the data reveals the depth and breadth of the other opportunities available in Wheaton:

• Digital Billboards: In Wheaton, digital billboards receive 17,000 impressions with an average CPM of $11.73. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Wheaton generates 14,000 impressions and has an average CPM of $3.44. This type of advertising, which includes bus shelters and benches, offers a unique opportunity to reach pedestrians and commuters in high-traffic areas.
• Retail Venues: Retail venues in Wheaton garner 80,000 impressions with an average CPM of $11.78. By advertising in shopping centers and other retail spaces, brands can directly target consumers in a buying mindset.

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