Static Billboards in Des Plaines
*All metrics are based on a 4-week advertising campaign
Des Plaines, a thriving suburban hub, offers a prime location for outdoor advertising. With its bustling downtown, picturesque parks, and proximity to major transportation routes, this city provides a unique opportunity for advertisers to engage with a diverse audience. Outdoor advertising in Des Plaines not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.
What to look for when picking static billboards
When selecting the perfect billboard for your advertising campaign, there are 248 factors to consider. Some of the most important factors include:
- Location: Choose a billboard location that targets your desired demographics, has high traffic counts, and offers excellent visibility. For example, a billboard placed along a busy highway targeting college-educated adults with above-average incomes.
- Size and Type: Consider the size and type of billboard that best suits your campaign goals, such as bulletins, posters, or junior posters. A large bulletin billboard along a busy interstate may be more effective than a smaller junior poster in a residential neighborhood.
- Duration: Determine the optimal duration for your billboard advertisement, which can range from a minimum of four weeks to several months, depending on your marketing goals and budget.
- Technology and Design: Utilize new technologies, such as digital billboards or spectaculars, and eye-catching designs, like three-dimensional elements or moving components, to create a memorable and engaging advertisement.
Static Billboards price breakdown
In Des Plaines, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Des Plaines is approximately $4,301.57, reflecting a wide range of options and budgets.
- Median Price: With a median price of $436.80, advertisers can find affordable options that still offer effective exposure.
- Lowest Price: The lowest price for a billboard in Des Plaines is just $50, making it possible for even small businesses to take advantage of outdoor advertising opportunities.
Static Billboards Impressions and CPM Metrics
In Des Plaines, outdoor advertising campaigns can expect a range of impressions and CPM metrics, offering advertisers various options to meet their goals:
- Total Impressions: The total number of impressions for a 4-week campaign in Des Plaines is approximately 179,021,000, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Des Plaines can generate around 736,712 impressions during a 4-week campaign, offering a substantial audience for advertisers.
- Median Impressions: With a median of 338,878 impressions, advertisers can find billboards that provide a balanced level of exposure for their campaigns.
- Average CPM: The average cost per thousand impressions (CPM) in Des Plaines is $6.82, reflecting a competitive pricing landscape for outdoor advertising.
- Median CPM: At a median CPM of $4.05, advertisers can find cost-effective options to reach their target audience in Des Plaines.
Some of the top static billboard providers in Des Plaines
Top billboard providers in Des Plaines include:
- Lamar Advertising is a leading provider of outdoor advertising services, offering free design services, dedicated support, and nationwide coverage.
Other formats for advertising in Des Plaines
A closer look at the data reveals the depth and breadth of the other opportunities available in Des Plaines:
- Digital Billboards: In Des Plaines, digital billboards generate approximately 29,000 impressions with an average CPM of $7.09. This modern and dynamic medium allows for real-time updates and targeted messaging, making it a versatile option for advertisers.
- Street Furniture: With around 337,000 impressions and an average CPM of $2.03, street furniture advertising in Des Plaines offers a cost-effective way to reach pedestrians and commuters in high-traffic areas, such as bus stops and shopping districts.
- Retail Venues: Retail venue advertising in Des Plaines garners about 87,000 impressions and has an average CPM of $8.82. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
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