Billboards in Normal
*All metrics are based on a 4-week advertising campaign
In the heart of the Midwest, Normal emerges not just as a bustling urban center but as a vibrant canvas for outdoor advertising. This town, known for its thriving college community, rich cultural landmarks, and diverse neighborhoods, offers a unique platform for advertisers to weave their messages into the fabric of daily life. Outdoor advertising in Normal does more than sell products; it connects communities, brands, and individuals in a dynamic dialogue, crafting narratives that resonate with every passerby.
What to look for when picking billboards
With 43 being a significant number in the world of advertising, it's essential to consider various factors when selecting billboards for your campaign. Some key aspects to keep in mind include:
- Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, and income level. For example, a billboard targeting college-educated adults with above-average incomes could be placed along a busy interstate frequented by commuters.
- Traffic Count: Choose a location with a high number of potential viewers. Busy intersections with long wait times can provide a captive audience for your advertisement.
- Visibility: Opt for billboards that are clearly aligned to face traffic, placed at a readable height, and free from obstructions. This ensures that your message is easily seen by passing drivers.
- Land Use Type: Consider the surrounding area, whether it's residential, commercial, or industrial, as this can impact the mix of people who will see your advertisement. Commercial areas, for example, may attract both employees and customers, increasing your ad's exposure.
Billboards price breakdown
Billboard pricing in Normal varies, offering options for advertisers with different budgets:
- Average Price: The average price for a billboard in Normal is $951.14, providing a reasonable cost for most advertisers.
- Median Price: With a median price of $931.10, half of the billboards in Normal are priced above this point, while the other half are priced below.
- Lowest Price: The lowest price for a billboard in Normal is $0, offering an opportunity for advertisers to take advantage of free or heavily discounted ad space.
Billboards Impression and CPM Metrics
Impressions and CPM metrics in Normal provide valuable insights into the effectiveness of outdoor advertising campaigns:
- Total Impressions: Normal's outdoor advertising campaigns generate approximately 9,888,000 impressions in total.
- Average Impressions: On average, a billboard in Normal receives about 235,000 impressions.
- Median Impressions: The median number of impressions for a billboard in Normal is 154,000, indicating that half of the billboards receive more impressions and half receive fewer.
- Average CPM: The average cost per thousand impressions (CPM) in Normal is $13.44, providing a cost-effective advertising option for businesses.
- Median CPM: With a median CPM of $4.17, half of the billboards in Normal have a higher CPM, while the other half have a lower CPM.
Some of the top billboard providers in Normal
Here are the top providers of outdoor advertising in Normal:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Terraboost Media LLC specializes in advertising and wellness products, and is committed to social responsibility initiatives such as donating wellness products to organizations working to eradicate hunger and planting trees to offset the environmental impact of their products.
- Digital Outdoor Advertising is a woman-owned advertising business that provides digital and static billboard advertising services across the United States.
- Adams Outdoor Advertising specializes in outdoor advertising, including billboards and digital advertising, and believes in the power and relevance of outdoor advertising.
- Integration Media is a company that provides outdoor advertising solutions and is currently working on launching a full website.
Other formats for advertising in Normal
A closer look at the data reveals the depth and breadth of the other opportunities available in Normal:
- Digital Billboards: In Normal, digital billboards receive approximately 50,000 impressions with an average CPM of $10.52. This modern and eye-catching medium allows for dynamic content and real-time updates, making it an attractive option for advertisers seeking to stand out.
- Retail Venues: Retail venues in Normal generate around 50,000 impressions and have an average CPM of $14.56. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers who are already in a purchasing mindset.
- Everything Else: Other advertising opportunities in Normal, such as alternative outdoor formats, collectively receive about 971,000 impressions and have an average CPM of $18.43. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.
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