Billboards in Atlantic City

*All metrics are based on a 4-week advertising campaign

Atlantic City, a lively coastal destination, offers a unique blend of entertainment, gaming, and beach life, making it an ideal location for outdoor advertising. With its iconic boardwalk, bustling casinos, and diverse tourist attractions, advertisers can seamlessly integrate their messages into the vibrant atmosphere. Outdoor advertising in Atlantic City not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that engage every visitor.

What to look for when picking billboards

With 236 billboards analyzed across the four sources, there are several key factors to consider when selecting the perfect billboard for your advertising campaign. Some of these factors include:

• Location and demographics: Choose a billboard location that targets your desired audience, such as placing a billboard near a college or university to target young adults or along a busy interstate to reach college-educated adults with above-average incomes.
• Visibility and traffic count: Ensure the billboard is easily visible and placed in an area with high traffic counts, such as roadways with high congestion or long wait times, to maximize exposure.
• Size and type of billboard: Select the appropriate size and type of billboard for your campaign, such as bulletins for targeting drivers and commuters on highways, posters for local audiences along primary and secondary arterial roadways, or digital billboards for dynamic messaging.
• Duration and budget: Determine the optimal duration for your billboard based on your marketing campaign goals and budget, such as branding campaigns lasting six to twelve months or event promotions lasting a month before the event.

Billboards price breakdown

In Atlantic City, billboard pricing varies depending on factors such as location, visibility, and size, with the following price data points:

• Average Price: The average price for a billboard in Atlantic City is $4,199.08, which can help advertisers estimate their overall campaign costs.
• Median Price: With a median price of $4,000, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Atlantic City is $0, indicating that there may be opportunities for advertisers to secure cost-effective deals or even free advertising spaces in certain situations.

Billboards Impression and CPM Metrics

In Atlantic City, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of billboard advertising campaigns:

• Total Impressions: With a total of 154,492,000 impressions, Atlantic City offers a significant reach for advertisers to connect with their target audience.
• Average Impressions: The average number of impressions per billboard is 654,627, showcasing the potential for consistent exposure to consumers.
• Median Impressions: The median impressions value of 699,838 indicates that a typical billboard in Atlantic City can generate substantial visibility for an advertising campaign.
• Average CPM: At an average CPM of $7.81, advertisers can expect a cost-effective investment for every thousand impressions generated by their billboard campaign.
• Median CPM: With a median CPM of $7.24, this value represents a more accurate representation of the typical cost per thousand impressions in Atlantic City.

Some of the top billboard providers in Atlantic City

Top billboard providers in Atlantic City include:

• Clear Channel, a company offering advertising opportunities in over 65 markets and 55+ commercial airports nationwide, focusing on impact, innovation, partnership, and results.
• Digital Outdoor Advertising, a woman-owned business with a network of hundreds of independent billboard operators, providing access to over 20,000 digital and static billboards in over 200 markets.
• Outfront, a versatile OOH media network leveraging location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world.
• Lamar Advertising, offering free design services, dedicated support, and nationwide coverage with over 363,000 outdoor advertising displays across the U.S. and Canada.
• Adkom, a company specializing in out-of-home advertising, unifying the fragmented media landscape through a single network and offering a wide range of OOH media formats.

Other formats for advertising in Atlantic City

A closer look at the data reveals the depth and breadth of the other opportunities available in Atlantic City:

• Digital Billboards: In Atlantic City, digital billboards generate 40,000 impressions with an average CPM of $13.81. This modern and dynamic medium allows advertisers to engage audiences with real-time messaging and eye-catching visuals.
• Street Furniture: Street furniture in Atlantic City garners 400,000 impressions and an average CPM of $6.04. This versatile advertising format integrates seamlessly into the urban landscape, targeting pedestrians and motorists alike.
• Wheat Pastings: Wheat pastings in Atlantic City receive 615,000 impressions with an average CPM of $10.16. This creative and unconventional medium offers a unique way to capture attention and make a lasting impression on passersby.
• Retail Venues: Retail venues in Atlantic City generate 40,000 impressions and an average CPM of $12.70. This targeted advertising format allows brands to connect with consumers in a shopping mindset, driving purchase intent and brand awareness.
• Transit: Transit advertising in Atlantic City achieves 987,000 impressions with an average CPM of $13.86. This highly visible medium reaches a captive audience of commuters, tourists, and locals, making it an effective way to build brand recognition.
• Everything Else: Other advertising opportunities in Atlantic City, such as hand-painted murals and alternative formats, collectively generate 683,000 impressions with an average CPM of $7.45. These diverse options offer advertisers the flexibility to create memorable and engaging campaigns tailored to their specific needs.

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