Billboards in Hackensack

*All metrics are based on a 4-week advertising campaign

In the bustling hub of Bergen County, Hackensack stands out as a prime location for outdoor advertising. This city, renowned for its thriving business district, cultural attractions, and diverse population, provides a unique opportunity for advertisers to integrate their messages into the local landscape. Billboards in Hackensack do more than promote products; they foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 128 billboards to choose from, selecting the perfect one for your advertising campaign can be a daunting task. To make the process easier, consider the following factors:

• Demographics: Ensure the billboard's location aligns with your target audience's demographic information. For example, a billboard promoting a luxury car should be placed in an affluent neighborhood.
• Traffic Count: Opt for locations with high traffic counts to maximize your advertisement's reach. A billboard near a busy intersection or highway will have more visibility than one on a quiet side street.
• Visibility: Make sure the billboard is clearly visible to your target audience by considering factors such as alignment, height, and potential obstructions. A billboard that is easily seen from a distance will have a greater impact.
• Size and Type: Choose the appropriate size and type of billboard for your campaign, taking into account factors like location, audience, and budget. For example, a large bulletin may be more effective along a busy highway, while a smaller junior poster might be better suited for a local neighborhood.

Billboards price breakdown

Billboard pricing in Hackensack varies significantly, with options available to suit a range of budgets:

• Average Price: The average price for a billboard in Hackensack is approximately $8,060.32, reflecting the diverse range of options available in the area.
• Median Price: With a median price of $1,623.24, advertisers can find billboards that cater to more modest budgets while still offering effective exposure.
• Lowest Price: The lowest price for a billboard in Hackensack is $0, demonstrating that there are opportunities for advertisers to secure cost-effective advertising solutions.

Billboards Impression and CPM Metrics

In Hackensack, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for billboards in Hackensack is approximately 303,826,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Hackensack receives about 2,490,000 impressions, indicating a strong potential for audience engagement.
• Median Impressions: The median number of impressions for a billboard in Hackensack is 125,000, highlighting the variety of exposure levels available to advertisers.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Hackensack is $7.64, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $3.36, advertisers can find cost-effective options for reaching their target audience in Hackensack.

Some of the top billboard providers in Hackensack

Here are the top billboard providers in Hackensack:

• Adkom is a company that specializes in out-of-home (OOH) media advertising, unifying over 350 media owners across more than 190 DMAs (Designated Market Areas) into a single, accessible platform.
• Clear Channel Outdoor is a company specializing in outdoor advertising, offering impactful, innovative, and measurable advertising campaigns across printed billboards and digital signs.
• Digital Outdoor Advertising is mentioned on the Alluvit website, which is a resource hub for businesses and individuals seeking unique content and local expertise, including a recent article on digital billboards in outdoor advertising.
• Outfront Media is a company specializing in out-of-home (OOH) advertising services and marketing solutions, with a vast portfolio of over 500,000 canvases and 14.1 billion weekly impressions.

Other formats for advertising in Hackensack

A closer look at the data reveals the depth and breadth of the other opportunities available in Hackensack:

• Digital Billboards: In Hackensack, digital billboards receive approximately 50,000 impressions with an average CPM of $10.06. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers.
• Street Furniture: Street furniture in Hackensack garners around 40,500 impressions and has an average CPM of $17.18. This versatile advertising medium integrates seamlessly into the urban landscape, providing exposure in high-foot-traffic areas.
• Wallscapes: Wallscapes in Hackensack generate about 557,000 impressions with an average CPM of $8.52. These large-scale murals and installations create a memorable visual impact, capturing the attention of both pedestrians and motorists.
• Retail Venues: Advertising in retail venues in Hackensack yields approximately 50,000 impressions and has an average CPM of $8.16. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Although there are no available impressions or CPM data for transit advertising in Hackensack, this medium offers the potential to reach a captive audience during their daily commute.
• Everything Else: Other advertising opportunities in Hackensack, such as specialty and spectacular formats, collectively receive around 1,230,620 impressions with an average CPM of $3.51. These unique and innovative options allow advertisers to think outside the box and create memorable campaigns.

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