Static Billboards in Clifton
*All metrics are based on a 4-week advertising campaign
Clifton, a thriving suburban hub, presents a prime opportunity for outdoor advertising. With its diverse population, bustling shopping districts, and proximity to major highways, Clifton offers advertisers a unique platform to engage with a wide audience. Outdoor advertising in Clifton not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking static billboards
With 158 billboards to choose from, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:
- Location: Ensure the billboard is placed in a high-traffic area, targeting the desired demographic, and is easily visible to drivers and pedestrians. For example, a billboard along a busy interstate that is frequently congested with commuters, targeting college-educated adults with above-average incomes.
- Size and Type: Choose the appropriate size and type of billboard for your campaign goals, such as traditional, digital, or wallscapes. A spectacular billboard that incorporates lighting, video, and interactive mobile technology can be highly effective in catching the viewer's attention.
- Duration: Consider the length of time your billboard will be up, as it depends on your marketing campaign goals and budget. Generally, billboard advertisements stay up for at least four weeks, but most campaigns last several months.
- Cost-effectiveness: Evaluate the cost-effectiveness of billboard advertising compared to other forms of advertising, keeping in mind that billboards can offer lower costs, increased audience reach, and complete control over the advertisement.
Static Billboards price breakdown
In Clifton, billboard pricing varies depending on factors such as location, size, and duration, with the following price points observed:
- Average Price: The average price for a billboard in Clifton is $1,795.03, which takes into account a wide range of billboard options and locations.
- Median Price: With a median price of $700, this value represents the middle point in the range of billboard prices, offering a more affordable option for advertisers.
- Lowest Price: The lowest price for a billboard in Clifton is $250, providing a cost-effective solution for businesses looking to advertise on a budget.
Static Billboards Impressions and CPM Metrics
Impressions and CPM metrics in Clifton provide valuable insights into the effectiveness of outdoor advertising campaigns in the area:
- Total Impressions: Clifton's outdoor advertising campaigns generate a total of 318,591,000 impressions, showcasing the vast reach of billboards in the area.
- Average Impressions: On average, a billboard in Clifton receives 2,016,000 impressions, highlighting the potential for significant audience engagement.
- Median Impressions: The median number of impressions for a billboard in Clifton is 125,000, offering a more balanced view of the typical reach of an advertisement.
- Average CPM: The average cost per thousand impressions (CPM) in Clifton is $3.21, demonstrating the cost-effectiveness of outdoor advertising in the area.
- Median CPM: With a median CPM of $2.76, this value represents a more affordable option for advertisers seeking to maximize their return on investment.
Some of the top static billboard providers in Clifton
Top billboard providers in Clifton include:
- Lamar Advertising Company offers outdoor advertising solutions with free design services, dedicated support, and nationwide coverage across the U.S. and Canada.
- Outfront Media leverages the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.
- American Media Billboards is a company providing billboard and wall advertising services as well as out-of-home buying services.
Other formats for advertising in Clifton
A closer look at the data reveals the depth and breadth of the other opportunities available in Clifton:
- Digital Billboards: In Clifton, digital billboards receive 36,620 impressions with an average CPM of $10.63. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
- Street Furniture: Street furniture in Clifton garners 194,657 impressions and has an average CPM of $3.03. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
- Retail Venues: Retail venues in Clifton generate 87,010 impressions with an average CPM of $6.70. This targeted advertising medium allows brands to reach consumers in shopping centers, malls, and other retail spaces, capitalizing on their purchasing mindset.
- Everything Else: Other advertising opportunities in Clifton, such as banners, posters, and alternative formats, collectively receive 2,888,403 impressions and have an average CPM of $2.70. These diverse options offer advertisers the flexibility to create unique and memorable campaigns that resonate with their target audience.
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