Static Billboards in Paramus

*All metrics are based on a 4-week advertising campaign

Paramus, a thriving suburban hub, boasts an impressive retail landscape and a high-traffic environment, making it an ideal location for outdoor advertising. With its numerous shopping centers, affluent neighborhoods, and easy access to major highways, advertisers can effectively reach a diverse and captive audience. Outdoor advertising in Paramus not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences.

What to look for when picking static billboards

With 94% of Americans exposed to outdoor advertising each month, selecting the right billboard is crucial for a successful campaign. Here are four key factors to consider when choosing a billboard:

• Location: Ensure the billboard is placed in a high-traffic area with clear visibility, targeting the desired demographics. For example, a billboard near a shopping center would be ideal for promoting retail products.
• Size: Choose the appropriate size for your campaign, such as bulletins for highways, posters for local audiences, or junior posters for urban neighborhoods.
• Duration: Determine the optimal length of time for your billboard to be up, based on your campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions may only need a month.
• Technology: Consider incorporating digital billboards or spectaculars with lighting, video, and interactive mobile technology to create a more engaging and dynamic advertisement.

Static Billboards price breakdown

In Paramus, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Paramus is approximately $2,717.20, reflecting a range of options and locations.
• Median Price: With a median price of $650, advertisers can find affordable options for their outdoor campaigns.
• Lowest Price: The lowest price for a billboard in Paramus is $209, offering budget-friendly opportunities for smaller businesses or short-term promotions.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics are essential in evaluating the effectiveness of outdoor advertising campaigns in Paramus, and the following data points provide valuable insights:

• Total Impressions: The total number of impressions for a 4-week campaign in Paramus is approximately 55,391,000, showcasing the vast reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Paramus generates around 622,000 impressions, indicating consistent visibility and exposure to potential customers.
• Median Impressions: The median number of impressions for a billboard in Paramus is 500,000, reflecting a balanced distribution of advertising opportunities.
• Average CPM: The average cost per thousand impressions (CPM) in Paramus is $29.11, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $2.05, advertisers can find affordable options to maximize their return on investment in outdoor advertising campaigns.

Some of the top static billboard providers in Paramus

Here is a list of top billboard providers in Paramus:

• Outfront Media is a dominant player in New Jersey's outdoor advertising market, reaching 99% of the population weekly and offering a variety of media options, including digital billboards, street furniture, and mobile advertising.

Other formats for advertising in Paramus

A closer look at the data reveals the depth and breadth of the other opportunities available in Paramus:

• Digital Billboards: In Paramus, digital billboards generate around 50,000 impressions with an average CPM of $176.99. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Paramus garners approximately 33,000 impressions and has an average CPM of $48.62. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for localized targeting and brand exposure.
• Retail Venues: Advertising in retail venues in Paramus reaches around 74,000 impressions with an average CPM of $96.60. This targeted approach allows advertisers to engage with consumers in shopping centers and malls, creating a direct connection between the ad and the point of purchase.
• Transit: Transit advertising in Paramus generates about 2,800,000 impressions and has an average CPM of $19.99. This medium includes ads on buses, trains, and stations, offering high visibility and exposure to daily commuters and travelers.
• Everything Else: Other advertising opportunities in Paramus, such as wallscapes, airport ads, and mobile trucks, collectively receive around 651,000 impressions with an average CPM of $11.89. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

Paramus offers a diverse range of outdoor advertising opportunities, from billboards to street furniture and transit ads. By leveraging the power of AdQuick's platform, advertisers can access over 1,600 premium OOH media owners, execute buys 10x faster, and launch campaigns in as little as 48 hours. With tools and resources for researching and planning, AdQuick revolutionizes how you interface with the world of out-of-home advertising. Don't miss out on the benefits of this powerful platform – Get Started today!