Static Billboards in Passaic

*All metrics are based on a 4-week advertising campaign

Located in the bustling metropolitan area, Passaic boasts a diverse population and thriving local economy, making it an ideal location for outdoor advertising. With its rich cultural heritage, vibrant neighborhoods, and easy access to major transportation hubs, advertisers can effectively reach a wide audience in this dynamic city. Outdoor advertising in Passaic not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful and memorable experiences for all.

What to look for when picking static billboards

When selecting the perfect billboard for your advertising campaign, there are 56 factors to consider. However, we've narrowed it down to four key aspects that can make a significant impact on the success of your campaign:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts. For example, placing a billboard near a college campus if targeting young adults.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from obstructions. This will maximize its impact on passing drivers and pedestrians.
• Type and Size: Select the appropriate type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) of the billboard based on your campaign goals and budget. For instance, a large bulletin along a busy highway for maximum exposure.
• Duration: Determine the optimal duration for your campaign, typically at least four weeks, but consider longer campaigns for increased brand awareness and repeated exposure to your target audience.

Static Billboards price breakdown

In Passaic, billboard pricing varies depending on factors such as location, size, and duration, with the following price points observed:

• Average Price: The average price for a billboard in Passaic is approximately $2,020.37, reflecting a range of options for advertisers with different budgets.
• Median Price: With a median price of $710, this value represents the middle ground in pricing, offering a balance between affordability and visibility for many campaigns.
• Lowest Price: For those seeking the most cost-effective option, the lowest price available for a billboard in Passaic is $250, providing an entry point for smaller businesses or limited budgets.

Static Billboards Impressions and CPM Metrics

In Passaic, outdoor advertising campaigns can generate a significant number of impressions, with varying costs per thousand impressions (CPM) depending on factors such as location, size, and duration:

• Total Impressions: Over the course of a 4-week campaign, advertisers can expect to reach approximately 139,231,000 impressions in Passaic.
• Average Impressions: On average, a billboard in Passaic generates around 2,486,000 impressions during a 4-week campaign.
• Median Impressions: The median number of impressions for a billboard in Passaic is 161,000, offering a balanced view of the market's potential reach.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Passaic is $7.81, reflecting a range of options for advertisers with different budgets.
• Median CPM: With a median CPM of $5.33, this value represents the middle ground in pricing, offering a balance between affordability and visibility for many campaigns.

Some of the top static billboard providers in Passaic

Here are some top billboard providers in Passaic:

• Outdoor Billboard offers a list of 49 billboards available for rent near Passaic, New Jersey, providing a map view of the billboard locations and detailed information on each billboard.
• Provider Two, Provider Three, Provider Four, and Provider Five are not available as their respective websites are example domains without relevant information on billboard providers in Passaic.

Other formats for advertising in Passaic

A closer look at the data reveals the depth and breadth of the other opportunities available in Passaic:

• Digital Billboards: In Passaic, digital billboards generate around 44,732,000 impressions with an average CPM of $10.50. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Passaic garners approximately 144,391,000 impressions and has an average CPM of $9.70. This versatile advertising option integrates seamlessly into the urban landscape, providing ample exposure to pedestrians and motorists alike.
• Wallscapes: Wallscapes in Passaic attract around 45,220,000 impressions with an average CPM of $37.59. These large-scale murals offer a unique and creative way to make a lasting impression on passersby, adding an artistic touch to the cityscape.
• Retail Venues: Advertising in retail venues in Passaic reaches approximately 50,000,000 impressions and has an average CPM of $8.47. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversions.

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