Billboards in Des Moines

*All metrics are based on a 4-week advertising campaign

Des Moines, Washington, a charming coastal city, provides a distinctive backdrop for outdoor advertising. With its stunning marina, bustling downtown, and diverse neighborhoods, Des Moines offers advertisers a unique opportunity to engage with a wide range of audiences. Outdoor advertising in Des Moines not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating memorable experiences for all who encounter them.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 17 key factors to consider. Some of the most important factors include:

• Demographics: Ensure the billboard's location aligns with your target audience's demographics, such as age, gender, and income level. For example, a billboard near a college campus might be ideal for targeting young adults.
• Traffic Count: Opt for locations with high traffic counts to reach a larger audience. For instance, billboards near busy intersections or highways can capture the attention of more drivers.
• Visibility: Make sure your billboard is clearly visible by considering factors like alignment, height, and potential obstructions. A billboard with no obstructions and at an optimal height will have a greater impact.
• Size and Type: Choose the appropriate size and type of billboard for your campaign, such as bulletins, posters, or junior posters. For example, a large bulletin billboard along a highway can target long-distance travelers, while a junior poster in an urban neighborhood can target local residents.

Billboards price breakdown

In Des Moines, the pricing of billboards varies depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for a billboard in Des Moines is approximately $1,310.29, which takes into account a wide range of billboard options and locations.
• Median Price: With a median price of $250, this value represents the middle point in the range of billboard prices, offering a more affordable option for advertisers.
• Lowest Price: The lowest price for a billboard in Des Moines is $0, which may be available for special promotions or under unique circumstances.

Billboards Impression and CPM Metrics

Outdoor advertising in Des Moines offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: The total number of impressions for a 4-week campaign in Des Moines is approximately 1,950,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Des Moines generates around 114,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: With a median of 34,000 impressions, this figure represents the middle point in the range of impressions, catering to advertisers with varying campaign objectives.
• Average CPM: The average cost per thousand impressions (CPM) in Des Moines is $18.17, providing a cost-effective option for advertisers seeking to maximize their reach.
• Median CPM: At a median CPM of $7.06, this value offers an even more affordable option for advertisers looking to optimize their outdoor advertising budget.

Some of the top billboard providers in Des Moines

Des Moines is home to several top billboard providers, each offering unique services and opportunities for advertisers. Here are five of the top providers in the area:

• Lamar Advertising is a well-established company with a wide range of billboard options and nationwide coverage, offering free design services and dedicated support.
• 41.10 Media is a media ad sales company and expert in media solutions, providing consulting services to hyper-local companies and full sales and strategic development services.
• Adkom simplifies national out-of-home media campaigns by unifying the fragmented media landscape through a single network, offering exclusive inventory and a range of media formats.
• Adkom (duplicate) also offers national out-of-home media campaigns, exclusive inventory, and a range of media formats, helping brands stand out in untapped markets.
• Atmosphere is a streaming TV platform designed for businesses, offering curated entertainment and an easy-to-use digital signage solution for effective communication with customers.

Other formats for advertising in Des Moines

A closer look at the data reveals the depth and breadth of the other opportunities available in Des Moines:

• Digital Billboards: In Des Moines, digital billboards generate approximately 19,000 impressions with an average CPM of $30.46. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Des Moines garners around 26,000 impressions and has an average CPM of $97.58. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in Des Moines reaches approximately 10,000 impressions with an average CPM of $14.03. This targeted approach allows advertisers to connect with consumers in shopping centers, malls, and other retail environments, driving brand awareness and purchase intent.

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