Digital Billboards in Atlanta

*All metrics are based on a 4-week advertising campaign

Atlanta, the thriving metropolis affectionately known as the "Big Peach," offers a remarkable stage for outdoor advertising. With its bustling business district, vibrant arts scene, and diverse neighborhoods, Atlanta provides advertisers with a unique opportunity to engage audiences in a meaningful way. Outdoor advertising in Atlanta goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each person who encounters them.

What to look for when picking digital billboards

When selecting billboards for your advertising campaign, it's essential to consider various factors to ensure you reach your target audience effectively. With 1,479 billboards in Atlanta, here are four key aspects to keep in mind:

• Location: Choose a billboard location that aligns with your target audience's demographics and interests. For example, placing billboards near colleges or universities to target young adults.
• Visibility: Ensure the billboard is easily visible, with proper alignment, height, and minimal obstructions. For instance, placing billboards in high traffic areas with long wait times to capture a captive audience's attention.
• Size: Select the appropriate billboard size based on your target audience and location. For example, using large bulletins along busy highways to target drivers and commuters, or smaller junior posters in urban neighborhoods for a local audience.
• Duration: Determine the optimal duration for your billboard advertisement based on your campaign goals and budget. Typically, billboard ads stay up for at least four weeks, but some campaigns may last several months.

Digital billboards price breakdown

Billboard pricing in Atlanta varies significantly, with a range of options to suit different budgets and campaign goals:

• Average Price: The average price for a billboard in Atlanta is $18,864.63, providing a general idea of the cost for a typical 4-week campaign.
• Median Price: With a median price of $113,314.00, this figure represents the middle point in the pricing spectrum, offering a more accurate representation of the market than the average price.
• Lowest Price: The lowest price for a billboard in Atlanta is $0.00, indicating that there may be opportunities for free or heavily discounted advertising spaces in certain situations or locations.

Digital billboards Impression and CPM Metrics

In Atlanta, the impressions and CPM metrics for billboards provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for all billboards in Atlanta is approximately 1,660,857,000, showcasing the vast reach of outdoor advertising in the city.
• Average Impressions: The average number of impressions per billboard in Atlanta is 1,133,000, indicating the typical exposure a billboard can generate.
• Median Impressions: With a median of 113,000 impressions, this figure represents the middle point in the impressions spectrum, offering a more accurate representation of the market than the average impressions.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for billboards in Atlanta is $36,890.48, providing a general idea of the cost-efficiency for a typical 4-week campaign.
• Median CPM: With a median CPM of $16.07, this figure represents the middle point in the CPM spectrum, offering a more accurate representation of the market than the average CPM.

Some of the top digital billboard providers in Atlanta

Here are the top five billboard providers in Atlanta, each offering unique advertising solutions for businesses looking to make an impact:

• Lamar Advertising is a leading provider of outdoor advertising, offering a wide range of billboard options, including digital and static formats.
• Clear Channel Outdoor specializes in creating innovative and engaging outdoor advertising campaigns, utilizing their extensive inventory of billboards and digital displays.
• Billboard Connection is a local Atlanta-based company that connects businesses with the best billboard advertising opportunities to maximize their exposure and reach.
• Outfront Media offers a comprehensive suite of outdoor advertising solutions, including billboards, transit displays, and digital out-of-home media.
• True Impact Media is a full-service outdoor advertising agency that focuses on creating high-impact, targeted campaigns for clients across various industries.

Other formats for advertising in Atlanta

A closer look at the data reveals the depth and breadth of the other opportunities available in Atlanta:

• Static Billboards: Static billboards in Atlanta generate approximately 832,000 impressions with an average CPM of $144.61. This classic advertising medium continues to be a reliable choice for businesses seeking a strong presence in the city.
• Street Furniture: Street furniture advertising in Atlanta garners around 123,830,000 impressions and an average CPM of $191.13. This versatile option allows advertisers to reach pedestrians and motorists alike in high-traffic areas.
• Wheat Pastings: Wheat pastings in Atlanta receive about 2,264,762,000 impressions with an average CPM of $890.35. This creative and eye-catching medium offers a unique way to engage with audiences in urban environments.
• Wallscapes: Wallscapes in Atlanta generate approximately 428,400,000 impressions and an average CPM of $57.02. These large-scale advertisements make a bold statement and are hard to miss in the cityscape.
• Airport Advertising: Airport advertising in Atlanta captures around 17,259,889,000 impressions with an average CPM of $14.33. With a bustling international airport, this medium offers unparalleled exposure to a diverse and captive audience.
• Retail Venues: Retail venue advertising in Atlanta garners about 43,050,000 impressions and an average CPM of $7,602.53. This targeted approach allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit Advertising: Transit advertising in Atlanta has an average CPM of $4,075.50. Although there are no available impressions data, this medium offers the potential to reach a wide range of commuters and travelers throughout the city.
• Bus Advertising: Bus advertising in Atlanta generates approximately 17,750,000,000 impressions with an average CPM of $46.82. This mobile medium allows advertisers to reach audiences across various neighborhoods and demographics.
• Windowscapes: Windowscapes in Atlanta have an average CPM of $43.53. This medium offers a visually appealing way to showcase products and services in storefronts and other high-visibility locations.
• Everything Else: Other advertising opportunities in Atlanta receive around 98,102,000 impressions with an average CPM of $39.84. This category encompasses a wide range of unique and innovative advertising options to suit various campaign goals and budgets.

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