Billboards in Chicago

*All metrics are based on a 4-week advertising campaign

In the Windy City, Chicago stands out as not only a bustling metropolis but also a prime location for outdoor advertising. Renowned for its iconic skyline, rich cultural history, and diverse neighborhoods, this city provides a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Billboards in Chicago do more than promote products; they foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

When selecting billboards for advertising, there are several factors to consider in order to maximize the effectiveness of your campaign. Some key aspects to keep in mind include:

• Demographics: Choose a location that aligns with the demographics of your target audience, such as age, gender, education, and income level. For example, a billboard near a college campus may be ideal for targeting young adults.
• Traffic Count: Opt for high-traffic areas to reach a larger audience. Busy intersections or congested highways can provide greater exposure for your advertisement.
• Visibility: Ensure the billboard is clearly visible by considering its alignment, height, and any potential obstructions. A billboard facing oncoming traffic and placed at a readable height will be more effective.
• Size and Type: Select the appropriate size and type of billboard for your campaign, such as bulletins for maximum exposure along highways, posters for targeting local audiences, or digital billboards for dynamic messaging.

Billboards price breakdown

Billboard pricing in Chicago varies greatly, with options available to suit different budgets and campaign goals:

• Average Price: The average price for a billboard in Chicago is approximately $5,917.95, offering a wide range of options for advertisers to choose from.
• Median Price: With a median price of $1,176.47, advertisers can find affordable options that still provide significant exposure.
• Lowest Price: The lowest price for a billboard in Chicago is $0, showcasing the potential for cost-effective advertising solutions in the city.

Billboards Impression and CPM Metrics

In Chicago, the impressions and CPM metrics for outdoor advertising showcase the potential reach and cost-effectiveness of billboard campaigns in the city:

• Total Impressions: With a total of 11,826,312,000 impressions, Chicago offers a vast audience for advertisers to target.
• Average Impressions: The average number of impressions per billboard in Chicago is 847,000, indicating a strong potential for visibility.
• Median Impressions: The median number of impressions in Chicago is 274,000, providing a reliable benchmark for advertisers to gauge their campaign's reach.
• Average CPM: The average cost per thousand impressions (CPM) in Chicago is $382.75, offering a competitive rate for advertisers to maximize their return on investment.
• Median CPM: With a median CPM of $4.46, advertisers can find cost-effective options to reach their target audience in Chicago.

Some of the top billboard providers in Chicago

When looking for billboard providers in Chicago, consider these top companies that offer a variety of outdoor advertising solutions:

• Lamar Advertising is a well-known provider of billboard, digital, transit, and airport advertising services.
• Clear Channel Outdoor offers advertising opportunities in over 65 markets and in 55+ commercial airports nationwide, with a focus on impact, innovation, and partnership.
• JCDecaux specializes in outdoor advertising and provides solutions for partners, brands, and individuals.
• Outfront Media is an expert in out-of-home (OOH) advertising services and marketing solutions, leveraging location, creative, and smart audience data to drive meaningful connections.
• Intersection is an experience-driven OOH media and technology company that delivers programming, consumer amenities, and advertising to cities and public spaces.

Other formats for advertising in Chicago

A closer look at the data reveals the depth and breadth of the other opportunities available in Chicago:

• Digital Billboards: In Chicago, digital billboards receive 28,000 impressions with an average CPM of $313.22. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: With 274,000 impressions and an average CPM of $49.61, street furniture advertising in Chicago offers a cost-effective way to reach pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Chicago garner 307,000 impressions and have an average CPM of $25.38. This creative and engaging form of advertising allows brands to make a statement in urban environments.
• Wallscapes: Wallscapes in Chicago receive 324,000 impressions and boast an average CPM of $137.88. These large-scale advertisements create a lasting impression on viewers and can be tailored to fit the unique architecture of the city.
• Airport: Although there are no impressions available for airport advertising in Chicago, the average CPM is $895.10. Airports like O'Hare and Midway offer prime advertising opportunities to reach a diverse and captive audience.
• Retail Venues: Retail venue advertising in Chicago generates 37,000 impressions with an average CPM of $822.24. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Bus: Bus advertising in Chicago receives 19,600,000 impressions and has an average CPM of $2.78. This mobile form of advertising allows brands to reach a wide audience as buses travel throughout the city.
• Taxi: Taxi advertising in Chicago garners 12,500,000 impressions with an average CPM of $6.00. This on-the-go advertising method targets both passengers and pedestrians, offering a versatile and cost-effective solution.
• Everything Else: Other advertising opportunities in Chicago receive 83,000 impressions and have an average CPM of $206.47. These diverse options allow advertisers to find the perfect fit for their unique campaign needs and goals.

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