Billboards in Allentown
*All metrics are based on a 4-week advertising campaign
At the crossroads of history and innovation, Allentown stands out as an ideal location for outdoor advertising. With its blend of rich industrial heritage, thriving arts scene, and diverse neighborhoods, this city provides a unique backdrop for advertisers to engage with their audience. Outdoor advertising in Allentown goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that leave a lasting impression on everyone who passes by.
What to look for when picking billboards
With 197 sources of information, there are several factors to consider when picking billboards to advertise on. Here are four key aspects to keep in mind:
- Location: Choose a billboard location that targets your desired demographics, has high traffic count, and offers good visibility. For example, a billboard along a busy interstate targeting college-educated adults with above-average incomes.
- Size: Select the appropriate size for your billboard based on your target audience and location. Bulletins are ideal for highways, posters for primary and secondary arterial roadways, and junior posters for urban neighborhoods or smaller roads.
- Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messages and can be easily changed regularly.
- Duration: Determine the optimal duration for your billboard based on your marketing campaign goals and budget. Branding campaigns may last six to twelve months, while event-specific campaigns may utilize multiple billboards for a shorter period of time.
Billboards price breakdown
Billboard pricing in Allentown varies depending on factors such as location, size, and duration, with the following price data points:
- Average Price: The average price for a billboard in Allentown is $1,380.28, which can help you gauge the overall market rate.
- Median Price: With a median price of $900, this value represents the middle point in the range of billboard prices, offering a more accurate representation of typical costs.
- Lowest Price: The lowest price for a billboard in Allentown is $50, indicating that there are budget-friendly options available for advertisers with limited funds.
Billboards Impression and CPM Metrics
In Allentown, the impressions and CPM metrics provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:
- Total Impressions: The total number of impressions for a 4-week advertising campaign in Allentown is approximately 77,624,000, showcasing the vast reach of outdoor advertising in the city.
- Average Impressions: On average, a billboard in Allentown generates around 398,000 impressions, indicating the potential for significant brand exposure.
- Median Impressions: With a median value of 290,000 impressions, this figure represents the middle point in the range of impressions, offering a more accurate representation of typical exposure levels.
- Average CPM: The average cost per thousand impressions (CPM) in Allentown is $5.04, providing a benchmark for evaluating the cost-effectiveness of your outdoor advertising campaign.
- Median CPM: With a median CPM of $3.38, this value highlights the midpoint in the range of CPM rates, offering a more precise understanding of the typical costs associated with reaching a thousand impressions.
Some of the top billboard providers in Allentown
Here are the top providers of outdoor advertising in Allentown:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
- Outfront Media is a leading OOH advertising company that leverages location, creative, and smart audience data to connect brands with audiences in the real world.
- Adams Outdoor Advertising specializes in billboards, digital advertising, and online advertising, and believes in the power and relevance of outdoor advertising.
- Fairway Outdoor is another provider in the Allentown area.
- Adkom simplifies out-of-home advertising and offers impactful media through a national network.
Other formats for advertising in Allentown
A closer look at the data reveals the depth and breadth of the other opportunities available in Allentown:
- Digital Billboards: In Allentown, digital billboards generate around 50,000 impressions with an average CPM of $9.70. This modern and dynamic medium allows for flexible messaging and quick updates, making it an attractive option for advertisers.
- Retail Venues: Retail venues in Allentown receive approximately 50,000 impressions and have an average CPM of $8.86. These locations offer advertisers the opportunity to reach consumers in a shopping mindset, increasing the likelihood of purchase decisions.
- Transit: Transit advertising in Allentown garners about 2,800,000 impressions with an average CPM of $9.65. This medium effectively targets commuters and travelers, providing consistent exposure to a captive audience.
- Everything Else: Other advertising opportunities in Allentown, such as alternative formats and unique placements, collectively generate around 311,000 impressions and have an average CPM of $11.00. These diverse options allow advertisers to think outside the box and create memorable campaigns that stand out from the competition.
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