Billboards in Erie

*All metrics are based on a 4-week advertising campaign

Erie, a thriving city nestled along the shores of Lake Erie, boasts a unique blend of natural beauty, rich history, and diverse neighborhoods, making it an ideal location for outdoor advertising. With its bustling downtown, picturesque waterfront, and numerous cultural attractions, Erie provides advertisers with a vibrant canvas to engage audiences and create lasting impressions. Outdoor advertising in Erie not only promotes products and services, but also fosters connections between communities, brands, and individuals, weaving compelling stories that captivate passersby.

What to look for when picking billboards

With 289 billboards to choose from in Erie, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Ensure the billboard is placed in an area with high traffic count and visibility, targeting the desired demographics. For example, placing a billboard near a college or university to target young adults.
• Size: Choose the appropriate size of the billboard (bulletins, posters, or junior posters) based on the target audience and location. For instance, bulletins are ideal for busy highways, while junior posters work well in urban neighborhoods.
• Type: Consider the type of billboard (traditional, digital, or wallscape) that best suits your campaign goals and budget. Digital billboards offer dynamic messaging and adaptability to new technology.
• Duration: Determine the optimal duration for your billboard ad based on your marketing campaign goals and budget. Branding campaigns may last six to twelve months, while event promotions could be up for a month before the event.

Billboards price breakdown

Billboard pricing in Erie varies depending on factors such as location, size, and type, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Erie is $1,741.25, reflecting a range of options suitable for different budgets and campaign goals.
• Median Price: With a median price of $960, Erie offers a variety of billboards at accessible price points for advertisers seeking cost-effective solutions.
• Lowest Price: The lowest price for a billboard in Erie is $250, making it possible for businesses with limited budgets to still benefit from outdoor advertising.

Billboards Impression and CPM Metrics

In Erie, outdoor advertising campaigns can reach a wide audience, with impressions and CPM metrics providing valuable insights into the effectiveness of billboard ads:

• Total Impressions: Erie's outdoor advertising campaigns generate a total of 70,071,000 impressions, showcasing the potential reach of billboards in the city.
• Average Impressions: On average, a billboard in Erie receives 295,660 impressions, indicating a consistent level of exposure for ads across various locations.
• Median Impressions: With a median of 211,671 impressions, Erie's billboards demonstrate a balanced distribution of ad visibility throughout the city.
• Average CPM: The average cost per thousand impressions (CPM) for Erie billboards is $9.65, reflecting a competitive pricing structure for advertisers.
• Median CPM: At a median CPM of $5.45, Erie offers cost-effective advertising solutions for businesses seeking to maximize their return on investment.

Some of the top billboard providers in Erie

When planning an outdoor advertising campaign in Erie, consider partnering with one of the top providers in the area:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Terraboost Media LLC is a purpose-driven company that provides advertising solutions through wellness billboards to engage consumers and promote positive brand awareness.
• Mesmerize is an advertising company that offers out of home advertising solutions to reach consumers in various venues.
• Enlighten specializes in proven E-Commerce Facebook marketing strategies for targeted traffic, engagement, leads, and conversions.
• Outdoor 1st (OAAA) is a leading trade group representing the entire Out of Home advertising industry, providing resources, support, and advocacy for its members.

Other formats for advertising in Erie

A closer look at the data reveals the depth and breadth of the other opportunities available in Erie:

• Digital Billboards: In Erie, digital billboards receive 38,000 impressions with an average CPM of $13.39. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Erie generate 42,000 impressions with an average CPM of $13.83. These strategically placed ads in shopping centers and stores offer advertisers the opportunity to reach consumers in a targeted and engaging environment.
• Everything Else: Other advertising opportunities in Erie, such as alternative out-of-home formats, accumulate 987,000 impressions with an average CPM of $8.00. These diverse options provide advertisers with unique ways to connect with their audience and create memorable experiences.

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