Static Billboards in Scranton

*All metrics are based on a 4-week advertising campaign

Scranton, a thriving city with a rich industrial history, provides a unique backdrop for outdoor advertising. Known for its picturesque landscapes, vibrant arts scene, and diverse population, Scranton offers advertisers a chance to engage with audiences in a meaningful way. Outdoor advertising in Scranton not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each person who encounters them.

What to look for when picking static billboards

With 297 billboards available in Scranton, it's essential to consider various factors when choosing the right one for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard's location aligns with your target audience's characteristics, such as age, gender, and income level. For instance, a billboard near a college campus may be ideal for targeting young adults.
• Traffic Count: Opt for high-traffic areas to maximize exposure, but also weigh the costs of advertising in these locations. A billboard near a busy intersection can capture more attention than one in a less-traveled area.
• Visibility: Prioritize billboards with clear alignment, optimal height, and strategic placement to ensure maximum visibility. A well-positioned billboard facing oncoming traffic can be more effective than one hidden from view.
• Land Use Type: Consider the surrounding land use, such as residential, commercial, or industrial areas, to determine the potential audience. A billboard in a commercial district may reach a broader mix of people than one in a residential neighborhood.

Static Billboards price breakdown

In Scranton, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the average, median, and lowest prices for billboards in the city:

• Average Price: The average price for a billboard in Scranton is $1,513.40, which takes into account a wide range of locations and visibility levels.
• Median Price: The median price for a billboard in Scranton is $850, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Scranton is $0, which may represent special promotions, non-profit partnerships, or other unique circumstances.

Static Billboards Impressions and CPM Metrics

Scranton's outdoor advertising landscape offers a range of impressions and cost-per-thousand (CPM) metrics, providing advertisers with various options to suit their campaign goals and budgets:

• Total Impressions: The total number of impressions for all billboards in Scranton is approximately 74,202,000, showcasing the city's potential reach for outdoor advertising campaigns.
• Average Impressions: On average, a billboard in Scranton generates around 292,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Scranton is about 181,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Scranton is $6.84, providing a cost-effective option for advertisers seeking to maximize their reach.
• Median CPM: The median CPM for a billboard in Scranton is $5.41, highlighting the variety of pricing options available to suit different campaign budgets.

Some of the top static billboard providers in Scranton

Scranton offers a variety of outdoor advertising providers to choose from, each with their own unique offerings and services:

• Lamar Advertising offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through their network of independent billboard operators.
• Birdhouse Outdoor is an out-of-home advertising company that offers advertising opportunities through wallscapes across Northeastern Pennsylvania, combining digital marketing tactics with traditional wallscape advertising.

Other formats for advertising in Scranton

A closer look at the data reveals the depth and breadth of the other opportunities available in Scranton:

• Digital Billboards: In Scranton, digital billboards generate around 50,000 impressions with an average CPM of $12.40. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in Scranton garners approximately 268,000 impressions and has an average CPM of $16.66. This advertising type integrates seamlessly into the urban landscape, targeting pedestrians and commuters in high-traffic areas.
• Wallscapes: Wallscapes in Scranton receive about 44,000 impressions with an average CPM of $10.73. These large-scale murals and installations create a memorable impact, transforming ordinary walls into captivating advertising spaces.
• Retail Venues: Advertising in retail venues in Scranton generates around 50,000 impressions and has an average CPM of $8.36. This targeted approach reaches consumers in shopping environments, where they are more likely to make purchasing decisions.
• Everything Else: Other advertising opportunities in Scranton, such as alternative media and non-traditional formats, collectively receive approximately 1,169,000 impressions with an average CPM of $8.18. These diverse options allow advertisers to think outside the box and create unique, attention-grabbing campaigns.

Get started with advertising with AdQuick now!

Scranton's diverse outdoor advertising landscape offers numerous opportunities for advertisers to connect with their target audience and make a lasting impression. By carefully considering factors such as demographics, traffic count, visibility, and land use type, you can select the ideal billboard or alternative advertising format to achieve your campaign goals. With platforms like AdQuick, you can access a wide range of out-of-home media owners, execute campaigns efficiently, and measure their impact. Don't miss out on the benefits of outdoor advertising in Scranton – sign up for AdQuick today and unlock the full potential of your advertising efforts.