Billboards in Bethlehem

*All metrics are based on a 4-week advertising campaign

In the heart of the Lehigh Valley, Bethlehem stands out as a thriving city with a rich history and a vibrant arts scene. This former steel powerhouse, now known for its lively festivals, historic sites, and diverse neighborhoods, provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Bethlehem goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each passerby.

What to look for when picking billboards

With 78% of Americans exposed to outdoor advertising each month, selecting the right billboards for your campaign is crucial for success. Here are four key factors to consider when picking billboards to advertise on:

• Location: Choose a billboard location that targets your desired audience, such as a busy interstate for college-educated adults or a trendy part of town for young adults. Consider factors like demographics, traffic count, visibility, and land use type when selecting a location.
• Size: Select the appropriate billboard size based on your target audience and location. Bulletins are the largest and target drivers on highways, while posters and junior posters are smaller and target local audiences on primary and secondary roads.
• Type: Consider the type of billboard that best suits your campaign, such as traditional, digital, or wallscapes. Digital billboards offer dynamic messaging and adaptability, while wallscapes provide custom designs on building exteriors.
• Duration: Determine the optimal duration for your billboard campaign based on your goals and budget. Branding campaigns may last six to twelve months, while event promotions may only require a month of exposure.

Billboards price breakdown

Billboard pricing in Bethlehem varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Bethlehem is $1,220.50, reflecting a range of options for advertisers with different budgets.
• Median Price: With a median price of $325, Bethlehem offers affordable billboard options for small businesses and local events.
• Lowest Price: The lowest price for a billboard in Bethlehem is $75, making it possible for even the most budget-conscious advertisers to make an impact.

Billboards Impression and CPM Metrics

In Bethlehem, outdoor advertising campaigns can reach a wide audience, with varying impressions and cost per thousand impressions (CPM) metrics:

• Total Impressions: Billboards in Bethlehem have a total of 22,857,000 impressions, showcasing the potential reach of an outdoor advertising campaign.
• Average Impressions: On average, a billboard in Bethlehem receives 300,751 impressions, indicating a consistent level of exposure for your advertisement.
• Median Impressions: The median number of impressions for a billboard in Bethlehem is 204,716, offering a reliable benchmark for advertisers to gauge their campaign's performance.
• Average CPM: The average cost per thousand impressions (CPM) in Bethlehem is $3.67, providing a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $3.13, Bethlehem offers competitive pricing for advertisers seeking to maximize their return on investment.

Some of the top billboard providers in Bethlehem

Here are the top billboard providers in Bethlehem:

• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• OUTFRONT is a leading OOH advertising company that specializes in creating impactful connections between brands and audiences through their innovative advertising solutions.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through a network of independent billboard operators.

Other formats for advertising in Bethlehem

A closer look at the data reveals the depth and breadth of the other opportunities available in Bethlehem:

• Digital Billboards: In Bethlehem, digital billboards receive 50,000 impressions with an average CPM of $17.02. This modern and dynamic advertising medium allows for real-time updates and targeted messaging, making it a popular choice for advertisers seeking flexibility and precision.
• Retail Venues: Retail venues in Bethlehem generate 50,000 impressions and have an average CPM of $8.87. These high-traffic locations offer advertisers the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversion and brand recall.
• Everything Else: Other advertising opportunities in Bethlehem, such as alternative out-of-home formats, collectively receive 347,000 impressions and have an average CPM of $13.63. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

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