Billboards in State College

*All metrics are based on a 4-week advertising campaign

In the heart of Happy Valley, State College stands out as a lively hub for education, sports, and culture, making it an ideal location for outdoor advertising. This college town, known for its prestigious university, passionate sports fans, and vibrant downtown area, provides a unique opportunity for advertisers to engage with a diverse and captive audience. Outdoor advertising in State College goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful stories that resonate with each passerby.

What to look for when picking billboards

When selecting the perfect billboard for your advertising campaign, there are 12 key factors to consider. Some of these factors include:

• Demographics: Ensure the billboard's location aligns with your target audience's age, gender, education, relationship status, and income level. For example, if targeting college-educated adults with above-average incomes, place the billboard along a busy interstate frequented by commuters.
• Exposure: Choose a billboard that provides maximum exposure for minimal effort, such as those positioned along primary and secondary arterial roadways or in urban neighborhoods.
• Duration: Consider your marketing campaign goals and budget when deciding how long the billboard should be up. A branding campaign aiming for consumer awareness and brand recognition may require a longer duration, such as six to twelve months.
• Size and Type: Select the appropriate size and type of billboard for your campaign, whether it's a traditional bulletin, poster, junior poster, digital billboard, or wallscape. Each type has its own unique purpose and advantages.

Billboards price breakdown

Billboard pricing in State College varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in State College is approximately $6,954.55, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $2,750, this indicates that there are affordable options available for businesses with varying budgets.
• Lowest Price: The lowest price for a billboard in State College is $250, making it possible for even small businesses to take advantage of outdoor advertising opportunities.

Billboards Impression and CPM Metrics

Impressions and CPM metrics in State College provide valuable insights into the effectiveness and cost-efficiency of outdoor advertising campaigns:

• Total Impressions: State College billboards generate approximately 21,878,000 impressions during a 4-week campaign, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in State College receives about 1,988,900 impressions, indicating a strong opportunity for brand exposure.
• Median Impressions: The median number of impressions for a billboard in State College is 757,000, highlighting the variety of advertising options available to suit different campaign goals.
• Average CPM: The average cost per thousand impressions (CPM) in State College is $4.61, offering a cost-effective advertising solution for businesses.
• Median CPM: With a median CPM of $5.28, State College outdoor advertising presents a competitive pricing landscape for advertisers to consider.

Some of the top billboard providers in State College

Top billboard providers in State College include:

• Lamar Advertising is a leading outdoor advertising company with a vast inventory of billboards, digital displays, and transit advertising options.
• Terraboost Media LLC specializes in advertising and wellness products, offering solutions for various industries and venues such as drugstores, supermarkets, malls, airports, and health clubs.
• Mesmerize is an out-of-home advertising company that focuses on point of care, transit, and outdoor advertising, engaging consumers in the places they visit and delivering messages along the path to purchase.
• Pivot OOH is a leader in the US out-of-home media industry, offering services such as traditional OOH, national transit, digital OOH, station dominations, and experiential OOH.
• AdFocus is an out-of-home advertising company that provides a wide range of advertising options, including mobile billboards, electric shuttles, pedicabs, digital screens & networks, taxis, tuk tuks, billboards, hotels, party bikes, ride share, and golf carts.

Other formats for advertising in State College

A closer look at the data reveals the depth and breadth of the other opportunities available in State College:

• Digital Billboards: In State College, digital billboards receive approximately 20,000 impressions with an average CPM of $12.22. This modern and dynamic advertising medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers.
• Street Furniture: Street furniture in State College garners around 1,917,000 impressions and has an average CPM of $19.75. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to connect with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in State College generates about 30,000 impressions with an average CPM of $6.26. This targeted approach allows advertisers to reach consumers in shopping centers, malls, and other retail environments, increasing the likelihood of purchase.
• Transit: Transit advertising in State College receives approximately 2,813,000 impressions and has an average CPM of $3.56. This cost-effective medium includes buses, trains, and subways, offering advertisers the chance to reach a captive audience during their daily commutes.
• Everything Else: Other advertising opportunities in State College, such as specialty and spectacular formats, generate around 331,000 impressions with an average CPM of $21.45. These unique and creative options allow advertisers to think outside the box and make a lasting impression on their target audience.

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