Static Billboards in King of Prussia

*All metrics are based on a 4-week advertising campaign

King of Prussia, a thriving hub in the Philadelphia metropolitan area, boasts a unique blend of upscale shopping, dining, and entertainment options, making it an ideal location for outdoor advertising. With its bustling business district, the largest shopping mall in the U.S., and a diverse population, advertisers can effectively target a wide range of audiences. Outdoor advertising in King of Prussia not only promotes products but also fosters connections between communities, brands, and individuals, creating impactful narratives.

What to look for when picking static billboards

With over 270 sources of information on billboard advertising, it's essential to consider various factors when selecting the perfect billboard for your campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired demographics, has high traffic counts, and offers maximum visibility. For example, a billboard along a busy interstate targeting college-educated adults with above-average incomes might be effective.
• Size: Consider the size of the billboard, such as bulletins, posters, or junior posters, to ensure it's suitable for your target audience and location. For instance, bulletins are ideal for targeting drivers and commuters along highways, while junior posters work well in urban neighborhoods.
• Technology: Utilize the latest billboard technologies, such as digital billboards or spectaculars with lighting and video, to create dynamic and engaging advertisements that capture the attention of your audience.
• Duration: Determine the optimal duration for your billboard campaign based on your marketing goals and budget. Branding campaigns may last six to twelve months, while event promotions might only need a month of exposure.

Static Billboards price breakdown

Billboard pricing in King of Prussia varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in King of Prussia is $4,106.34.
• Median Price: The median price for a billboard in this area is $4,000.
• Lowest Price: The lowest price for a billboard in King of Prussia is $0, which may represent special promotions or unique circumstances.

Static Billboards Impressions and CPM Metrics

In King of Prussia, the impressions and CPM metrics for outdoor advertising campaigns provide valuable insights into the effectiveness and cost-efficiency of billboards in the area:

• Total Impressions: The total number of impressions for a 4-week campaign in King of Prussia is approximately 77,603,000, indicating a significant reach for advertisers.
• Average Impressions: On average, a billboard in King of Prussia generates around 288,000 impressions per 4-week campaign, showcasing its potential to capture the attention of a large audience.
• Median Impressions: The median number of impressions for a billboard in this area is about 248,000, reflecting a consistent level of exposure across various locations.
• Average CPM: The average cost per thousand impressions (CPM) in King of Prussia is $16.76, offering a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $7.96, King of Prussia presents a cost-effective option for businesses looking to reach their target audience through outdoor advertising.

Some of the top static billboard providers in King of Prussia

King of Prussia offers a variety of top billboard providers to choose from, each with their unique offerings and services:

• Lamar Advertising is a nationwide provider of outdoor advertising displays, offering free design services and dedicated support for advertisers.
• Digital Outdoor Advertising is a woman-owned business with access to over 20,000 digital and static billboards in over 200 markets, aiming to connect premier ad agencies to consumers across the United States.
• Clear Channel Outdoor helps advertisers reach their target audience with measurable results, offering advertising opportunities in over 65 markets and 55+ commercial airports nationwide.
• Keystone Outdoor has been serving the Philadelphia and New Jersey markets for over 45 years, offering premier static and digital bulletins on in-demand roadways, inner city neighborhoods, and suburbs.
• 41.10 Media was founded in 2020 and aims to offer solutions that minimize risk while maximizing revenue for clients, providing services such as Sales Extension, Network Expansion, and Marketing Services.

Other formats for advertising in King of Prussia

A closer look at the data reveals the depth and breadth of the other opportunities available in King of Prussia:

• Digital Billboards: In King of Prussia, digital billboards generate around 50,000 impressions with an average CPM of $10.42. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers.
• Street Furniture: Street furniture in King of Prussia garners approximately 191,000 impressions and has an average CPM of $5.10. This versatile advertising option includes bus shelters, benches, and kiosks, providing ample opportunities for brands to engage with pedestrians and commuters.
• Retail Venues: Advertising in retail venues in King of Prussia reaches around 100,000 impressions with an average CPM of $16.97. This targeted approach allows advertisers to connect with consumers in shopping centers, malls, and other retail environments, enhancing the overall shopping experience.
• Transit: Transit advertising in King of Prussia generates about 291,000 impressions and has an average CPM of $2.36. This cost-effective medium includes ads on buses, trains, and transit stations, offering high visibility and extended exposure to daily commuters.
• Everything Else: Other advertising opportunities in King of Prussia, such as alternative media and non-traditional formats, collectively receive around 466,000 impressions with an average CPM of $4.45. These diverse options allow advertisers to think outside the box and create memorable campaigns that resonate with their target audience.

Get started with advertising with AdQuick now!

King of Prussia offers a wealth of opportunities for outdoor advertising, with a diverse range of formats and providers to choose from. By leveraging the power of AdQuick's platform, advertisers can enjoy an efficient ad buying process, access to over 1,600 premium OOH media owners, fast campaign execution, and measurability of OOH campaigns. With a free toolkit available for researching and planning outdoor campaigns, there's never been a better time to explore the potential of out-of-home advertising in King of Prussia. Don't miss out on the chance to make a big impression with your target audience – sign up for AdQuick today!