Billboards in Williamsport

*All metrics are based on a 4-week advertising campaign

Williamsport, nestled in the picturesque Susquehanna Valley, is a thriving hub for outdoor advertising. With its rich history, vibrant arts scene, and diverse neighborhoods, this city provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Williamsport goes beyond promoting products; it fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with each person who encounters them.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are several factors to consider to ensure you reach your target audience effectively. With over 125 years of history, billboards have evolved to offer various sizes and types, catering to different advertising needs. Here are four key factors to consider when choosing billboards:

• Location: The location of your billboard is crucial for reaching your target audience. For example, placing a billboard along a busy interstate can help you reach college-educated adults with above-average incomes, while positioning one near a college or university can target young adults.
• Size and Type: Depending on your campaign goals, you may choose from different billboard sizes like bulletins, posters, or junior posters. Additionally, consider other types of billboards such as digital billboards, wallscapes, and spectaculars for more dynamic and engaging advertisements.
• Duration: The length of your billboard campaign should align with your marketing goals and budget. You may run a branding campaign for six to twelve months or use multiple billboards for a shorter period to promote a specific event or product.
• Cost and Exposure: Billboards offer cost-effective advertising compared to other media. They provide maximum exposure with minimal effort, making them an attractive option for businesses of all sizes.

Billboards price breakdown

In Williamsport, billboard pricing varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Williamsport is $1,650.83, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $850.20, this indicates that there are affordable options available for businesses with varying budgets.
• Lowest Price: The lowest price for a billboard in Williamsport is $250, making it accessible for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Billboards Impression and CPM Metrics

In Williamsport, the impressions and CPM metrics for outdoor advertising campaigns provide valuable insights into the effectiveness and affordability of this advertising medium:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Williamsport is approximately 39,726,000, showcasing the extensive reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Williamsport generates around 348,000 impressions, indicating a consistent level of visibility for your advertisement.
• Median Impressions: With a median of 182,000 impressions, this figure highlights that there are billboards with varying levels of exposure, allowing advertisers to choose based on their target audience and budget.
• Average CPM: The average cost per thousand impressions (CPM) in Williamsport is $5.90, demonstrating the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of $4.79, this suggests that there are affordable options available for businesses looking to maximize their advertising budget.

Some of the top billboard providers in Williamsport

Williamsport offers a variety of outdoor advertising providers to choose from, each with their unique offerings and services:

• Lamar Advertising Company offers free design services, dedicated support, and nationwide coverage for outdoor advertising campaigns.
• Kegerreis Outdoor Advertising provides billboards in various states, including Pennsylvania, Maryland, West Virginia, Virginia, North Carolina, New York, and New Jersey, with a focus on affordability and effectiveness.
• Movia Media specializes in mobile billboard advertising services with high-impact truck-side ads, analytics, and retargeting abilities.
• Outdoor 1st is an organization dedicated to promoting and advocating for the out-of-home advertising industry, offering resources, events, and membership benefits.
• Pivot OOH is a leader in the US out-of-home media industry, known for its ambitious and inclusive company culture, and offering a range of advertising options such as traditional OOH, national transit, digital OOH, station dominations, and experiential OOH.

Other formats for advertising in Williamsport

A closer look at the data reveals the depth and breadth of the other opportunities available in Williamsport:

• Digital Billboards: In Williamsport, digital billboards generate around 50,000 impressions with an average CPM of $9.66. This modern and eye-catching medium allows for dynamic content and real-time updates, making it a popular choice for advertisers seeking flexibility and innovation.
• Retail Venues: Retail venues in Williamsport receive approximately 50,000 impressions and have an average CPM of $10.71. These advertising spaces are strategically placed in high-traffic shopping areas, providing advertisers with the opportunity to directly influence consumer purchasing decisions.
• Everything Else: Other advertising opportunities in Williamsport, such as alternative out-of-home formats, generate around 60,000 impressions with an average CPM of $7.21. These diverse options allow advertisers to explore creative and unconventional ways to reach their target audience and make a lasting impression.

Get started with advertising with AdQuick now!

AdQuick is a comprehensive platform for out-of-home advertising, offering products such as AdQuick Pro, AdQuick DSP, AdQuick Analytics, AdQuick Sales Cloud, and an API for accessing the entire landscape of OOH supply. With solutions tailored for advertisers, agencies, and OOH media owners, AdQuick streamlines the ad buying process and provides valuable resources and tools for researching and planning outdoor campaigns. By signing up for AdQuick, you'll gain access to a wide network of OOH media owners, enjoy a seamless ad buying experience, and benefit from fast campaign execution and measurability. Don't miss out on the opportunity to elevate your outdoor advertising game – Get Started with AdQuick today!