Static Billboards in Lancaster

*All metrics are based on a 4-week advertising campaign

In the heart of Amish Country, Lancaster stands out as a charming, historic city with a vibrant arts scene and a growing population. This unique blend of traditional and modern lifestyles creates a perfect backdrop for outdoor advertising. Advertisers can seamlessly integrate their messages into the daily lives of residents and visitors, connecting with diverse audiences and making a lasting impact. Outdoor advertising in Lancaster goes beyond product promotion; it fosters connections between communities, brands, and individuals, creating memorable experiences for all.

What to look for when picking static billboards

With 182 billboard options available in Lancaster, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Location: Choose a billboard location that targets your desired audience and has high traffic counts. For example, a busy interstate for commuters or a trendy part of town for young adults.
• Visibility: Ensure the billboard is clearly aligned to face traffic, placed at a readable height, and free from obstructions that may affect visibility.
• Type and Size: Select the appropriate billboard type (traditional, digital, or wallscapes) and size (bulletin, poster, or junior poster) based on your advertising goals and target audience.
• Cost and Duration: Consider the cost of billboard advertising compared to other forms of advertising and the optimal duration for your campaign, typically at least four weeks.

Static Billboards price breakdown

Billboard pricing in Lancaster varies depending on factors such as location, size, and type, with the following price data points:

• Average Price: The average price for a billboard in Lancaster is $1,596.68, reflecting a range of options to suit different budgets and campaign goals.
• Median Price: With a median price of $1,200, advertisers can find a balanced option that offers good visibility and value for their investment.
• Lowest Price: For those seeking a more cost-effective solution, the lowest price available for a billboard in Lancaster is $250, providing an affordable entry point into outdoor advertising.

Static Billboards Impressions and CPM Metrics

Impressions and CPM metrics in Lancaster provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: Lancaster billboards generate a total of 74,111,000 impressions, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Lancaster receives 518,000 impressions, indicating the typical exposure for an advertising campaign.
• Median Impressions: The median number of impressions for a Lancaster billboard is 314,000, representing a balanced midpoint between the highest and lowest performing locations.
• Average CPM: The average cost per thousand impressions (CPM) in Lancaster is $18.30, providing a benchmark for evaluating the cost-effectiveness of billboard advertising.
• Median CPM: With a median CPM of $3.80, advertisers can find cost-effective options that deliver a strong return on investment.

Some of the top static billboard providers in Lancaster

Top billboard providers in Lancaster include:

• Adkom simplifies the out-of-home media buying process for brands and agencies by unifying the fragmented media landscape through a single network.
• Lamar Advertising is an outdoor advertising company offering free design services, dedicated support, and nationwide coverage for businesses to tell their stories through billboards, digital displays, and other outdoor advertising formats.
• Digital Outdoor Advertising is a one-stop shop for out-of-home advertising solutions across the United States, connecting ad agencies to the right locations in the right markets.
• Atmosphere is the largest streaming TV platform built for businesses, offering fun, viral-style entertainment for customers and the ability to run digital signage on the TVs inside the business.
• Crane Payment Innovations (CPI) offers integrated and automated payment technology solutions for various markets, including retail, self-service kiosks, gaming and casino, vending, financial institutions, and transportation and parking.

Other formats for advertising in Lancaster

A closer look at the data reveals the depth and breadth of the other opportunities available in Lancaster:

• Digital Billboards: In Lancaster, digital billboards receive 197,000 impressions with an average CPM of $6.62. This modern and dynamic medium allows for real-time updates and eye-catching visuals, making it a popular choice for advertisers seeking to stand out.
• Street Furniture: Street furniture in Lancaster garners 16,000 impressions and an average CPM of $5.79. This versatile advertising format includes bus shelters, benches, and kiosks, providing ample opportunities for advertisers to engage with pedestrians and commuters.
• Retail Venues: Retail venues in Lancaster generate 50,000 impressions with an average CPM of $6.55. This targeted advertising approach allows brands to reach consumers in shopping centers, malls, and other retail environments, capitalizing on their purchasing mindset.
• Transit: Although there are no available impressions for transit advertising in Lancaster, it's worth noting that this medium typically offers high visibility and reach, as it targets commuters using public transportation such as buses, trains, and subways.
• Everything Else: Other advertising opportunities in Lancaster accumulate 1,476,000 impressions and an average CPM of $18.20. This category encompasses a wide range of formats, including wallscapes, airport advertising, and sports venues, offering advertisers the flexibility to choose the best fit for their campaign goals.

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