Billboards in Plum

*All metrics are based on a 4-week advertising campaign

Plum, nestled in the heart of the Northeast, stands out as an ideal location for outdoor advertising. With its picturesque landscapes, thriving local businesses, and tight-knit community, Plum provides a unique opportunity for advertisers to engage with residents and visitors alike. Outdoor advertising in Plum goes beyond promoting products; it fosters connections between brands, individuals, and the community, creating impactful stories that leave a lasting impression on everyone who passes by.

What to look for when picking billboards

When selecting billboards for your advertising campaign, there are four key factors to consider:

• Location: Choose a billboard location that targets your desired demographic, such as placing a billboard near a college or university for targeting young adults, or along a busy interstate for targeting college-educated adults with above-average incomes.
• Visibility and readability: Ensure the billboard is easily visible and readable, as larger billboards are more difficult to ignore and provide maximum exposure.
• Size and type: Select the appropriate size and type of billboard for your target audience, such as bulletins for targeting drivers and commuters, posters for local audiences, or junior posters for urban neighborhoods.
• Duration: Determine the optimal duration for your billboard ad based on your marketing campaign goals and budget, as there is no specific rule for how long a billboard should be up.

Billboards price breakdown

In Plum, the pricing of billboards varies depending on factors such as location, size, and duration, with the following price data points:

• Average Price: The average price for a billboard in Plum is $597.03, which takes into account a wide range of billboard options and locations.
• Median Price: The median price for a billboard in Plum is $250, indicating that half of the billboards are priced above this amount and half are priced below.
• Lowest Price: The lowest price for a billboard in Plum is $141.10, offering a more affordable option for advertisers with a limited budget.

Billboards Impression and CPM Metrics

In Plum, outdoor advertising campaigns offer a range of impressions and cost per thousand impressions (CPM) metrics, providing advertisers with various options to suit their marketing goals and budget:

• Total Impressions: The total number of impressions for a 4-week campaign in Plum is approximately 763,000, showcasing the potential reach of outdoor advertising in the area.
• Average Impressions: On average, a billboard in Plum generates around 191,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Plum is about 56,000, indicating that half of the billboards generate more impressions and half generate fewer.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Plum is $3.20, providing a cost-effective advertising solution for businesses.
• Median CPM: The median CPM for a billboard in Plum is $2.77, highlighting the affordability of outdoor advertising in the area.

Some of the top billboard providers in Plum

Here are the top providers in Plum for your outdoor advertising needs:

• Lamar Advertising specializes in out-of-home advertising and offers free design services, dedicated support, and nationwide coverage.
• Terraboost Media LLC specializes in advertising that engages consumers in their everyday lives, reaching millions of people through their wellness kiosks and networks.
• Digital Outdoor Advertising is a woman-owned advertising business that connects premier ad agencies to consumers across the United States through a network of independent billboard operators, offering access to over 20,000 digital billboards and static billboards in over 200 markets.

Other formats for advertising in Plum

A closer look at the data reveals the depth and breadth of the other opportunities available in Plum:

• Digital Billboards: In Plum, digital billboards generate approximately 45,000 impressions with an average CPM of $6.52. As a modern and eye-catching medium, digital billboards offer dynamic messaging and real-time updates, making them a popular choice for advertisers.
• Retail Venues: Retail venues in Plum receive around 51,000 impressions and have an average CPM of $5.75. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers during their shopping experience.

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