media type icon All

Outdoor Advertising Cost

Cost
  • $500
  • Average cost
  • $100.00
  • Lowest price
  • $6.38
  • Median CPM
Impressions
  • 94,892.0
  • Median Impressions
Inventory
  • 1,193,557
  • Advertising Ads
  • 1,635
  • Outdoor Advertising companies on AdQuick
Outdoor advertising prices are for a four week campaign
media type icon Billboard

Billboard Advertising Cost

Billboard Advertisement is usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork is often "rotated" by the outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach, and frequency for their target audience.
Cost
  • $929
  • Average cost
  • $100.00
  • Lowest price
  • $4.79
  • Median CPM
Impressions
  • 269,569,134,933.0
  • Median Impressions
Inventory
  • 460,532
  • Billboard Ads
  • 530
  • Billboard companies on AdQuick
Billboard prices are for a four week campaign
media type icon Billboard

Digital Billboard Cost

Digital billboard advertising are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork is often "rotated" by the outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach, and frequency for their target audience.
Cost
  • $417
  • Average cost
  • $100.02
  • Lowest price
  • $2.85
  • Median CPM
Impressions
  • 81,769,099,331.0
  • Median Impressions
Inventory
  • 71,160
  • Digital Billboards
  • 491
  • Digital Billboard companies on AdQuick
Digital Billboard prices are for a four week campaign
media type icon Street Furniture

Street Furniture Advertising Cost

Street furniture advertising is a collective term for objects and pieces of equipment installed along streets and roads for various purposes. Some examples of street furniture include ads on: bike share ads, transit shelter ads, bus bench ads, kiosk ads, and newsstand ads. Street furniture media has a long dwell time and is a great outdoor advertising format for ads with call-to-actions to prospective customers waiting on their commute.
Cost
  • $450
  • Average cost
  • $200.00
  • Lowest price
  • $2.78
  • Median CPM
Impressions
  • 677,120,480.0
  • Median Impressions
Inventory
  • 2,627
  • Street Furniture Ads
  • 5
  • Street Furniture Advertising companies on AdQuick
Street furniture prices are for a four week campaign
media type icon Wallscape

Wallscape Advertising Cost

Wallscape advertising in US is typically attached to prime real estate and are able to accommodate a wide variety of unusual shapes and sizes. These advertisements are visible from a distance and provide impact rivaling large billboard ads. Marketers tend to like this OOH format, as it has a large social media impact and is easily shareable.
Cost
  • $15k
  • Average cost
  • $150.00
  • Lowest price
  • $23.58
  • Median CPM
Impressions
  • 10,707,655,665.0
  • Median Impressions
Inventory
  • 8,571
  • Advertising Ads
  • 186
  • Wallscape companies on AdQuick
Wallscape prices are for a four week campaign
media type icon Wildposting

Wildposting Advertising Cost

Wheat Pastings are a form of out-of-home advertising where static posters are placed in a large number on multiple locations, primarily in dense, urban areas, to attract maximum attention. wheat pastings are a cost-effective form of outdoor advertising that offers advertisers a high degree of exposure for small business owners to drive brand awareness in high traffic areas.
Cost
  • $6.6k
  • Average cost
  • $100.00
  • Lowest price
  • $4.08
  • Median CPM
Impressions
  • 51,431,543,595.0
  • Median Impressions
Inventory
  • 5,558
  • Wildposting Ads
  • 69
  • Wildposting companies on AdQuick
Wildposting prices are for a four week campaign
media type icon Transit

Transit Advertising Cost

US transit advertising is placed in or on modes of public transportation or in high foot traffic public areas targeting commuters. Types of transit ads include airborne banners, airport advertising, bus interiors/posters/wraps, mobile billboards, subway advertising, and ads on top of taxis.
Cost
  • $8.96k
  • Average cost
  • $100.00
  • Lowest price
  • $4.60
  • Median CPM
Impressions
  • 530,038,127,902.0
  • Median Impressions
Inventory
  • 78,489
  • Transit Ads
  • 209
  • Transit Advertising companies on AdQuick
Transit Advertising prices are for a four week campaign

We analyzed 442K+ pieces of out-of-home advertising and share rates across the top 10 markets to understand the ins and outs of billboard and other OOH advertising costs.

In a world that's quickly becoming dominated by digital media, you may have forgotten how vital OOH is for a brand's overall marketing mix. OOH, in all its shapes and forms, has a unique ability to amplify a brand's message and drive conversions in ways that other ad units simply can't.

And the good news: OOH can be a significantly more cost-effective solution for getting your brand and message in front of your target audience effectively. So, whatever your case may be, it's time to stop forgetting about OOH and start thinking about how it can enhance your marketing mix.

Here are a few things you should know before diving into OOH head-first.

Billboard pricing factors to keep in mind

Have you ever wondered, how much does a billboard cost?

If so, you wont be surprised to know that, as is the case with all ad units and media types, several factors determine billboard advertising costs. The first challenge is finding an advertising company that works for your budget. Big companies like Lamar or Clear Channel are expensive, but small business owners can also find advertisement space through local businesses such as newspapers or through sponsoring local events.

Contacting a nearby billboard company is the best way to find a good deal, but there are many other ideas to consider. Factors include location, format, circulation, impressions, demographics, design, and installation.

Let's take a moment to break these down quickly:

Location

As a general rule of thumb: the larger the market, the pricier the ad space. For example, NYC billboards, Los Angeles billboards, and Chicago billboards command higher asking prices than markets in low-traffic, rural areas.

From a pricing standpoint, real estate (read: market) plays one of the biggest roles in determining the cost of billboards. But another aspect to consider involves the location of that OOH unit within a given market.

In other words: does that ad unit suffer from any blind spots or obstructed views?

Do highway billboards command people's attention, or are they too busy driving? Does competing outdoor advertising keep people from giving your billboard advertisement the attention it deserves? Is the advertising space obstructed by trees, construction, or city landscapes?

You get the point.

Format

Similar to digital ads, there are many standard billboard sizes for brands to choose from. Billboard campaigns range from small, junior posters to the enormous digital billboards that adorn New York City.

But OOH advertising is no longer just about traditional billboards. There are bus wraps, digital in-store, mobile billboards, wheat pastings, transit shelters, scooter decals, wallscapes, and the list goes on.

The truth is, practically any inanimate object these days can turn into an OOH ad unit. Generally speaking, the larger the format, the more costly it is to purchase and produce. The only exception to this rule is digital OOH ad units, which depend on platforms, production labor, and recurring campaign costs.

Circulation

Circulation is the estimated number of people who will potentially see your OOH ad – or, in other words, the traffic your ad unit can get. When it comes to outdoor advertising, you can find data on high-traffic areas from local transportation or law enforcement authorities.

This is, by no means, a guarantee that this number of people will actually see the ad. It's just an estimate as to how many eyeballs may land on a billboard rental at a given time.

Impressions

"Impressions" are a direct offshoot and measure of location, format, and circulation – and the easiest way to quantify (read: justify) billboard advertising cost.

Whereas circulation takes into account overall potential viewership, impressions determine the likely viewership — both reach and frequency — of your OOH ad unit.

Impressions are primarily affected by the location and size of your OOH ad unit, but we can't forget that strategic advertisement placements influence impressions. For instance, a small billboard placed near a stoplight will likely cost more than a large billboard placed on a busy street with faster speeds.

Impression analytics are measured via CPM (cost per mile) and they're often compiled by companies like Geopath

The projected ad cost will be $5 CPM, and the billboard will earn a total of 100,000 impressions.

Now, let’s do the math: [100,000/1,000] x $5 = $500.

It's really just as easy as that! Just remember that if you're hoping to own a billboard on the Sunset Strip, the price is much higher.

Demographics

It's one thing to get your ad message in front of a lot of eyeballs. It's another thing to get it in front of the right viewers. This is where demographics come into play.

Thanks to enhanced OOH analytics and the rise of programmatic for digital OOH, advertisers today have more opportunities to ensure that their ad buys reach their target demographics: gender, age, income, education level, and so on.

And as you may have guessed, placing an OOH ad in a more affluent neighborhood — one where consumers potentially have higher disposable income — will raise the overall billboard advertising cost.

After all, there's a direct correlation between getting your brand in front of consumers who can buy what you're selling and getting them to act on a call-to-action.

Design

While demographics directly relate to the media placement, design costs ultimately come down to your brand awareness, how well you communicate your vision coming to life and the quality of graphic designers.

For larger billboards, complicated street furniture placements, or immersive digital OOH ads, you may need to hire designers that specialize in those formats. Specialty designs always cost more, but with the right experience, graphic designers are worth every dollar.

Production costs are one of the many reasons why big brands either hire agencies or build in-house agencies of their own. Creative projects can require costly revisions and if youre working with a graphic that youd like to update, finding a new designer with the same software or templates is very difficult.

Installation

Installation cost also depends on the type of advertising space purchased and how you bring the ad to life. In other words, installing a standard vinyl billboard wont cost the same as a mobile billboard or running a digital OOH campaign on Google or social media.

Vinyl billboards tend to charge per square foot, while social media campaigns depend on ads and influencer talents. Google advertisements are probably the most accessible format to attain, but neither Google or Instagram can grab the type of OOH marketing you want.

The moral of the story: Understand the total cost of your OOH media — including design, production, installation — before committing to your ad buy. Otherwise, you could run into some surprises in the 11th hour (and no one ever likes those, especially of the budgetary sort!)

A better way to estimate billboard advertising cost

Now that you've got a clear understanding of billboard pricing factors, you're probably wondering how to calculate the cost of OOH media in various markets.

Until recently, this hasn't been an easy thing to do. Most advertisers have to reach out to the media companies themselves for this information — which can sometimes feel like pulling teeth — or work with media agencies to do the heavy lifting of understanding these details.

AdQuick has changed that dynamic entirely. We've created a unique Billboard Pricing Tool that leverages our proprietary data to get a clear and accurate snapshot of what the most common OOH media types cost in virtually any given metro area, city, or even zip code.

This is a one-of-a-kind tool that no one else in the OOH industry offers. So, consider it our special gift to you because it will save you time and energy finding the pricing information you need to make informed decisions about what OOH media you buy and where you buy it.

Not to mention, it will give you comparative data to understand the real value of OOH media versus the costs of purchasing and producing traditional (TV, print, radio) and digital (display, social, mobile, video) ad units.

Don't be surprised if you find that it's a steal!

So, to give you a clear idea of just how powerful this tool is, we've used it (proactively) to price out current median media costs across the top 50 OOH media markets:

Recommended Outdoor Advertising Budget by Market

Recommended spend levels are based on Share of Voice (SOV).

Market Median CPM Budget for entry
(10% SOV)
Budget for saturation
(25% SOV)
Budget for domination
(50% SOV)
New York City Billboards $7.52 $457,837 $1,144,592 $2,289,184
Los Angeles Billboards $4.45 $231,812 $579,528 $1,159,056
Washington, DC Billboards $9.50 $188,887 $472,216 $944,431
Oakland Billboards $8.60 $185,385 $463,462 $926,924
San Francisco Billboards $8.60 $185,385 $463,462 $926,924
San Jose Billboards $8.60 $185,385 $463,462 $926,924
Boston Billboards $9.50 $178,234 $445,583 $891,166
Chicago Billboards $6.51 $176,568 $441,418 $882,836
Houston Billboards $8.41 $175,685 $439,212 $878,424
Seattle Billboards $9.58 $146,005 $365,011 $730,021
Tacoma Billboards $9.58 $146,005 $365,011 $730,021
Philadelphia Billboards $6.30 $144,299 $360,746 $721,492
Dallas Billboards $6.26 $143,573 $358,932 $717,863
Fort Worth Billboards $6.26 $143,573 $358,932 $717,863
Detroit Billboards $9.50 $129,856 $324,639 $649,278
Modesto Billboards $9.50 $116,889 $292,221 $584,441
Sacramento Billboards $9.50 $116,889 $292,221 $584,441
Stockton Billboards $9.50 $116,889 $292,221 $584,441
St. Petersburg Billboards $7.57 $105,619 $264,046 $528,092
Tampa Billboards $7.57 $105,619 $264,046 $528,092
Cleveland Billboards $9.50 $101,459 $253,648 $507,295
Salt Lake City Billboards $10.00 $94,065 $235,162 $470,323
Minneapolis Billboards $6.66 $90,027 $225,066 $450,132
St. Paul Billboards $6.66 $90,027 $225,066 $450,132
San Diego Billboards $9.50 $89,681 $224,202 $448,403
Portland Billboards (Oregon) $8.84 $86,162 $215,403 $430,806
Atlanta Billboards $4.30 $85,992 $214,980 $429,959
Baltimore Billboards $10.00 $84,418 $211,045 $422,089
Fort Lauderdale Billboards $5.80 $78,992 $197,480 $394,959
Miami Billboards $5.80 $78,992 $197,480 $394,959
Denver Billboards $6.00 $77,496 $193,738 $387,476
Charlotte Billboards $8.00 $74,738 $186,844 $373,688
Orlando Billboards $6.00 $73,048 $182,620 $365,239
Pittsburgh Billboards $8.92 $69,830 $174,573 $349,146
San Antonio Billboards $8.64 $69,598 $173,995 $347,989
Phoenix Billboards $4.26 $67,933 $169,831 $339,662
Austin Billboards $9.51 $62,385 $155,962 $311,924
Milwaukee Billboards $9.50 $62,121 $155,303 $310,605
West Palm Beach Billboards $10.00 $60,958 $152,394 $304,787
Fresno Billboards $9.82 $57,202 $143,005 $286,009
Visalia Billboards $9.82 $57,202 $143,005 $286,009
Grand Rapids Billboards $9.61 $56,109 $140,271 $280,542
Columbus, Oh Billboards $7.56 $55,240 $138,100 $276,199
Jacksonville Billboards $9.50 $52,258 $130,645 $261,290
Norfolk Billboards $9.50 $52,025 $130,061 $260,122
Indianapolis Billboards $6.00 $51,485 $128,712 $257,423
Greensboro Billboards $10.00 $51,229 $128,073 $256,145
Cincinnati Billboards $7.03 $47,230 $118,073 $236,146
Kansas City Billboards $6.39 $46,039 $115,096 $230,192
Buffalo Billboards $9.65 $41,685 $104,211 $208,421
Durham Billboards $4.51 $41,282 $103,204 $206,408
Raleigh Billboards $4.51 $41,282 $103,204 $206,408
Harrisburg Billboards $6.87 $39,313 $98,283 $196,565
Albany Billboards $10.00 $38,926 $97,314 $194,627
Louisville Billboards $7.55 $37,664 $94,160 $188,320
Las Vegas Billboards $5.77 $37,459 $93,647 $187,294
St. Louis Billboards $4.17 $37,338 $93,344 $186,688
Portland Maine Billboards $12.99 $36,683 $91,706 $183,412
Wilkes Barre Billboards $8.33 $34,895 $87,236 $174,471
Rochester, Ny Billboards $10.66 $32,133 $80,332 $160,664
Des Moines Billboards $9.50 $31,706 $79,264 $158,527
Wichita Billboards $9.36 $31,685 $79,211 $158,422
Burlington Billboards $13.11 $31,138 $77,845 $155,690
Omaha Billboards $9.50 $30,822 $77,055 $154,109
Flint Billboards $9.50 $30,086 $75,214 $150,428
Saginaw Billboards $9.50 $30,086 $75,214 $150,428
El Paso Billboards $10.00 $30,068 $75,170 $150,339
Providence Billboards $6.24 $28,423 $71,056 $142,112
Asheville Billboards $4.20 $27,574 $68,934 $137,868
Greenville, SC Billboards $4.20 $27,574 $68,934 $137,868
Nashville Billboards $3.28 $27,265 $68,162 $136,324
Madison Billboards $9.50 $27,148 $67,868 $135,736
Tucson Billboards $7.97 $26,832 $67,079 $134,157
Syracuse Billboards $9.50 $26,630 $66,574 $133,148
Salinas Billboards $12.00 $26,279 $65,697 $131,394
Monterey Billboards $12.00 $26,279 $65,697 $131,394
Lexington Billboards $7.08 $26,057 $65,142 $130,284
Richmond Billboards $6.00 $26,047 $65,118 $130,235
Fargo Billboards $13.75 $25,029 $62,572 $125,144
Cedar Rapids Billboards $9.50 $24,294 $60,734 $121,467
South Bend Elkhart Billboards $9.50 $24,049 $60,123 $120,245
Toledo Billboards $7.95 $23,479 $58,697 $117,393
New Haven Billboards $3.16 $23,296 $58,239 $116,477
Hartford Billboards $3.16 $23,296 $58,239 $116,477
Little Rock Billboards $5.56 $23,022 $57,554 $115,107
Ft. Myers Billboards $5.76 $22,850 $57,124 $114,247
Naples Billboards $5.76 $22,850 $57,124 $114,247
Dayton Billboards $6.63 $22,370 $55,925 $111,850
Albuquerque Billboards $4.03 $21,725 $54,311 $108,622
Santa Fe Billboards $4.03 $21,725 $54,311 $108,622
Memphis Billboards $4.25 $21,525 $53,812 $107,624
Redding Billboards $14.32 $21,064 $52,658 $105,316
Chico Billboards $14.32 $21,064 $52,658 $105,316
Mobile Billboards $5.06 $21,051 $52,626 $105,251
Pensacola Billboards $5.06 $21,051 $52,626 $105,251
Oklahoma City Billboards $3.75 $20,518 $51,293 $102,586
Spokane Billboards $6.00 $20,332 $50,828 $101,656
Tulsa Billboards $5.04 $20,243 $50,608 $101,215
Yakima Billboards $9.50 $19,973 $49,932 $99,864
Green Bay Billboards $6.21 $19,898 $49,745 $99,490
Santa Barbara Billboards $9.50 $19,603 $49,007 $98,014
Ft. Wayne Billboards $9.50 $19,543 $48,857 $97,713
Roanoke Lynchburg Billboards $6.00 $19,190 $47,974 $95,947
Sioux Falls Billboards $8.90 $17,887 $44,718 $89,435
Traverse City Billboards $10.22 $17,646 $44,115 $88,229
Reno Billboards $8.14 $17,546 $43,864 $87,727
Colorado Springs Billboards $5.95 $16,962 $42,403 $84,806
Pueblo Billboards $5.95 $16,962 $42,403 $84,806
Bismarck Billboards $14.56 $16,891 $42,228 $84,455
Bakersfield Billboards $7.31 $16,823 $42,056 $84,111
Youngstown Billboards $9.37 $16,764 $41,909 $83,817
Paducah Billboards $6.00 $16,300 $40,749 $81,497
New Orleans Billboards $3.21 $16,027 $40,067 $80,134
Knoxville Billboards $4.07 $15,914 $39,783 $79,566
Charleston, Sc Billboards $6.00 $15,607 $39,016 $78,032
Boise Billboards $6.46 $15,222 $38,053 $76,106
Waco Billboards $4.90 $14,869 $37,171 $74,341
Birmingham Billboards $2.77 $14,788 $36,968 $73,936
Lansing Billboards $7.38 $14,161 $35,402 $70,804
Columbia, Sc Billboards $4.46 $13,985 $34,962 $69,924
Charleston Huntington Billboards $4.44 $13,718 $34,294 $68,587
Savannah Billboards $4.93 $13,510 $33,773 $67,546
Champaign Billboards $5.04 $13,399 $33,496 $66,991
Springfield-Decatur Billboards $5.04 $13,399 $33,496 $66,991
Davenport Billboards $6.25 $13,281 $33,201 $66,401
Lincoln Billboards $6.12 $12,752 $31,880 $63,759
Evansville Billboards $6.10 $12,615 $31,537 $63,074
Johnstown Billboards $6.02 $12,505 $31,262 $62,524
La Crosse Billboards $7.84 $12,493 $31,231 $62,461
Eau Claire Billboards $7.84 $12,493 $31,231 $62,461
Topeka Billboards $9.50 $12,290 $30,723 $61,446
Bangor Billboards $12.52 $12,090 $30,225 $60,450
Peoria Billboards $6.82 $12,061 $30,152 $60,304
Bloomington Billboards $6.82 $12,061 $30,152 $60,304
Macon Billboards $6.42 $12,013 $30,032 $60,064
Medford Billboards $9.50 $12,001 $30,001 $60,001
Wausau Billboards $9.50 $11,858 $29,645 $59,290
Sioux City Billboards $10.10 $11,510 $28,773 $57,546
Jackson, Ms Billboards $4.50 $11,425 $28,562 $57,124
Chattanooga Billboards $3.96 $10,943 $27,357 $54,714
Eugene Billboards $6.00 $10,905 $27,261 $54,521
Huntsville Billboards $3.70 $10,846 $27,115 $54,230
Tyler Billboards $4.93 $10,628 $26,568 $53,136
Erie Billboards $9.38 $10,433 $26,083 $52,165
Corpus Christi Billboards $5.97 $10,144 $25,359 $50,718
Rochester Billboards $9.50 $10,007 $25,016 $50,031
Tallahassee Billboards $4.59 $9,800 $24,499 $48,998
Gainesville Billboards $10.00 $9,737 $24,343 $48,685
Springfield Holyoke Billboards $4.93 $9,711 $24,277 $48,553
Shreveport Billboards $3.16 $8,943 $22,358 $44,715
Rockford Billboards $6.84 $8,914 $22,285 $44,569
Binghamton Billboards $9.50 $8,818 $22,044 $44,087
Duluth Superior Billboards $7.33 $8,619 $21,546 $43,092
Salisbury Billboards $6.66 $8,304 $20,758 $41,516
Odessa Midland Billboards $6.03 $8,202 $20,503 $41,006
Baton Rouge Billboards $3.13 $8,165 $20,412 $40,824
Watertown Billboards $11.51 $7,996 $19,990 $39,979
Palm Springs Billboards $6.00 $7,981 $19,951 $39,901
Greenville Billboards $3.45 $7,918 $19,794 $39,587
Sherman Ada Billboards $8.00 $7,824 $19,559 $39,118
Springfield, Mo Billboards $2.45 $7,594 $18,983 $37,966
Harrisonburg Billboards $10.00 $7,461 $18,651 $37,302
Columbus Billboards $5.31 $7,331 $18,327 $36,653
Albany, Ga Billboards $6.37 $7,296 $18,238 $36,476
Wheeling Billboards $7.69 $6,957 $17,393 $34,785
Myrtle Beach Billboards $3.00 $6,805 $17,012 $34,023
Idaho Falls Billboards $6.00 $6,677 $16,691 $33,382
Elmira Billboards $10.00 $6,674 $16,683 $33,366
Augusta Billboards $3.18 $6,478 $16,195 $32,390
Joplin Pittsburg Billboards $5.79 $6,467 $16,166 $32,332
Wichita Falls Billboards $5.46 $6,406 $16,013 $32,026
Terre Haute Billboards $5.93 $6,225 $15,563 $31,125
Columbus, Ga Billboards $3.73 $6,118 $15,295 $30,589
Yuma El Centro Billboards $5.50 $6,108 $15,270 $30,540
Charlottesville Billboards $9.93 $6,086 $15,215 $30,430
Amarillo Billboards $3.91 $6,049 $15,122 $30,243
Lubbock Billboards $4.19 $5,591 $13,976 $27,952
Clarksburg Billboards $7.39 $5,520 $13,798 $27,596
Eureka Billboards $12.00 $5,519 $13,796 $27,591
Montgomery Billboards $2.97 $5,185 $12,962 $25,923
Bend Oregon Billboards $9.50 $5,126 $12,815 $25,629
Utica Billboards $6.62 $4,950 $12,374 $24,748
Rapid City Billboards $6.79 $4,817 $12,042 $24,084
Panama City Billboards $4.15 $4,693 $11,731 $23,462
Beaumont Billboards $3.52 $4,629 $11,572 $23,143
Port Arthur Billboards $3.52 $4,629 $11,572 $23,143
Great Falls Billboards $9.50 $4,519 $11,297 $22,593
Grand Junction Billboards $8.24 $4,506 $11,264 $22,528
Mankato Billboards $11.19 $4,343 $10,858 $21,715
Butte Bozeman Billboards $7.99 $4,320 $10,800 $21,600
Twin Falls Billboards $7.53 $4,190 $10,474 $20,948
Hattiesburg Billboards $4.89 $4,075 $10,187 $20,374
Cheyenne Billboards $9.50 $3,961 $9,903 $19,805
Missoula Billboards $4.42 $3,912 $9,780 $19,559
Monroe Billboards $2.98 $3,906 $9,764 $19,527
Casper Billboards $9.50 $3,849 $9,621 $19,241
Wilmington Billboards $2.62 $3,826 $9,564 $19,127
Marquette Billboards $6.44 $3,821 $9,551 $19,102
Abilene Billboards $4.23 $3,737 $9,342 $18,684
Lafayette, La Billboards $2.06 $3,713 $9,282 $18,563
Biloxi Gulfport Billboards $3.56 $3,684 $9,209 $18,417
Billings Billboards $4.49 $3,665 $9,161 $18,322
Columbia Billboards $2.69 $3,648 $9,119 $18,237
Lafayette, In Billboards $6.38 $3,617 $9,042 $18,083
Quincy Billboards $4.91 $3,589 $8,972 $17,943
Laredo Billboards $3.71 $3,076 $7,690 $15,379
Dothan Billboards $4.19 $3,048 $7,619 $15,238
Presque Isle Billboards $15.31 $2,863 $7,157 $14,314
St. Joseph Billboards $7.02 $2,491 $6,227 $12,454
Jackson, Tn Billboards $3.55 $2,435 $6,086 $12,172
Jonesboro Billboards $3.62 $2,239 $5,596 $11,191
Alexandria, La Billboards $3.19 $2,185 $5,461 $10,922
Lake Charles Billboards $2.71 $2,084 $5,210 $10,420
Parkersburg Billboards $4.81 $2,049 $5,122 $10,244
Meridian Billboards $4.13 $2,032 $5,080 $10,159
San Angelo Billboards $3.94 $1,714 $4,284 $8,567
Bowling Green Billboards $2.11 $1,364 $3,410 $6,819
Zanesville Billboards $5.43 $1,312 $3,279 $6,558
Victoria Billboards $4.40 $1,153 $2,881 $5,761
Helena Billboards $4.76 $999 $2,496 $4,991
Alpena Billboards $8.31 $895 $2,238 $4,475
North Platte Billboards $4.63 $481 $1,201 $2,402
Glendive Billboards $14.46 $399 $996 $1,992

It's not too late to consider OOH advertising once again

The moral of this story should be reasonably clear:

There's a tremendous amount of value you can gain by weaving OOH advertising into your overall marketing mix.

When thinking about OOH, it's easy to get stuck in the trap of believing that the OOH units that matter most are those within broader, expensive media markets.

And while those markets are undoubtedly important, many of your target consumers don't necessarily live in those markets.

So, consider branching out, and if you're still somewhat skeptical about the impact that OOH media can make on your business, test the waters by launching OOH campaigns in smaller, less saturated, and less expensive media markets.

It's an excellent way for you to test creative, pinpoint specific target audiences, trial various OOH ad formats, and a lot more before spending your valuable ad budgets in broader, more expensive media markets.

Of course, as the team that's working hard to democratize OOH advertising, we are here to help you along this OOH journey.

Because as relevant as understanding billboard advertising cost might be, what's really at stake here is getting your brand and message in front of consumers who will act on it.

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